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How the World Sees You: Discover Your Highest Value Through the Science of Fascination, Hogshead Sally


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Автор: Hogshead Sally
Название:  How the World Sees You: Discover Your Highest Value Through the Science of Fascination   (Сэлли Хогсхед: Как мир видит вас. Узнайте вашу самую высокую оценку, используя науку очарования)
Издательство: HarperCollins USA
Классификация:
ISBN: 0062230697
ISBN-13(EAN): 9780062230690
Обложка/Формат: Hardback
Страницы: 256
Вес: 0.734 кг.
Дата издания: 10.06.2014
Язык: English
Иллюстрации: Black & white illustrations, black & white line drawings
Размер: 237 x 178 x 36
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: США
Описание: Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.She frequently appears in national media including NBC`s Today Show and the New York Times.

Fascinate, Revised and Updated

Автор: Hogshead Sally
Название: Fascinate, Revised and Updated
ISBN: 0062206486 ISBN-13(EAN): 9780062206480
Издательство: HarperCollins USA
Рейтинг:
Цена: 16360 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Why is J germeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?

And then there's the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.

The word "fascinate" comes from the Latin word fascinare, meaning "to bewitch or hold captive so others are powerless to resist." Fascination is the most powerful force of attraction, drawing customers into a state of intense focus.

This extensively revised and updated edition includes Hogshead's latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.

This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment.

Dive into the science of fascination and learn how to:

  • Increase prices with ideas from poker to Play-Doh
  • Build revenue by learning about the $14 million license plate
  • Get better leads through hypnosis by Sigmund Freud and Steve Jobs
  • Attract raving fans by following the cult of pistachio ice cream

Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities--including Twitter, IBM, Porsche, and New York University--use the Fascinate system to captivate their customers. Why? The answers are in this book.

--Tom Peters, author of In Search of Excellence

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