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How the World Sees You: Discover Your Highest Value Through the Science of Fascination, Hogshead Sally

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Цена: 29030T
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Автор: Hogshead Sally
Название:  How the World Sees You: Discover Your Highest Value Through the Science of Fascination   (Сэлли Хогсхед: Как мир видит вас. Узнайте вашу самую высокую оценку, используя науку очарования)
Издательство: HarperCollins USA
ISBN: 0062230697
ISBN-13(EAN): 9780062230690
Обложка/Формат: Hardback
Страницы: 256
Вес: 0.734 кг.
Дата издания: 10.06.2014
Язык: English
Иллюстрации: Black & white illustrations, black & white line drawings
Размер: 237 x 178 x 36
Читательская аудитория: General (us: trade)
Поставляется из: США
Описание: Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.She frequently appears in national media including NBC`s Today Show and the New York Times.

Fascinate, Revised and Updated

Автор: Hogshead Sally
Название: Fascinate, Revised and Updated
ISBN: 0062206486 ISBN-13(EAN): 9780062206480
Издательство: HarperCollins USA
Цена: 22450 T
Наличие на складе: Есть

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior fascination and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?

Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.

Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:

Which brand of frozen peas you pick in the case

Which city, neighborhood, and house you choose

Which profession and company you join

Where you go on vacation

Which book you buy off the shelf

Structured around the seven languages of fascination Hogshead has studied and developed power, passion, innovation, alarm, mystique, prestige, and alert Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating and more successful."

Fascinate: Your 7 Triggers to Persuasion and Captivation

Автор: Hogshead Sally
Название: Fascinate: Your 7 Triggers to Persuasion and Captivation
ISBN: 0061714704 ISBN-13(EAN): 9780061714702
Издательство: HarperCollins USA
Цена: 26130 T
Наличие на складе: Поставка под заказ.
Описание: Examines the principles behind fascination and explores how they can be used to influence a wide range of decisions, from which brand of frozen peas to buy and which company to join to which book to read and where to vacation.

Radical Careering

Автор: Hogshead, Sally
Название: Radical Careering
ISBN: 1592401503 ISBN-13(EAN): 9781592401505
Издательство: Random House (USA)
Цена: 13860 T
Наличие на складе: Поставка под заказ.

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