Автор: Stephen Dann; Susan Dann Название: E-Marketing : Theory and Application ISBN: 0230203965 ISBN-13(EAN): 9780230203969 Издательство: Springer Рейтинг: Цена: 65210.00 T Наличие на складе: Поставка под заказ. Описание: Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.
Название: Master S Mastering Marketing Management ISBN: 0333948971 ISBN-13(EAN): 9780333948972 Издательство: Springer Рейтинг: Цена: 31670.00 T Наличие на складе: Поставка под заказ. Описание: This work is designed for students, potential and practising managers who wish to know more about the role of marketing in modern organizations. Using examples from a variety of sectors, the book guides the student through all the major aspects of marketing management, and illustrates how marketing is much more than promotion and advertising. Written in a clear style, "Mastering Marketing Management" shows that marketing is an holistic and integral part of organizational activities.
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