Global Brands, Lopes

Автор: Schroeder Jonathan
Название: From Chinese Brand Culture to Global Brands
ISBN: 1137276347 ISBN-13(EAN): 9781137276346
Издательство: Springer
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Цена: 55890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China`s greatest brands are poised for global dominance.

Автор: Thompson, Grahame F.
Название: The Constitutionalization of the Global Corporate Sphere?
ISBN: 019959483X ISBN-13(EAN): 9780199594832
Издательство: Oxford Academ
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Цена: 74970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book discusses governance, law, and constitutional matters in the context of international corporate constitutional governance. It examines how and why the business world, commercial relations, and company activities have increasingly become subject to legal and constitutional forms of regulation and governance at the international level.

Автор: Wojcik, Dariusz
Название: The Global Stock Market
ISBN: 019966630X ISBN-13(EAN): 9780199666300
Издательство: Oxford Academ
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Цена: 54910.00 T
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Описание: The book provides a comprehensive and up-to-date overview of the global stock market focusing on the relations of issuers, investors, and intermediaries, and how these are shaped by local context. It shows how the stock market map is currently being re-drawn, and its centrality to understanding the structure and dynamics of the world economy.

Автор: Coe Neil M
Название: Global Production Networks
ISBN: 0198703910 ISBN-13(EAN): 9780198703914
Издательство: Oxford Academ
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Цена: 36950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Globalization and supply chains have re-shaped the organization of the global economy in to global production networks. The authors provide a clear framework for understanding these developments.

Автор: Morrison Janet
Название: The Global Business Environment: Challenges and Responsibilities
ISBN: 1137483741 ISBN-13(EAN): 9781137483744
Издательство: Springer
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Цена: 60970.00 T
Наличие на складе: Поставка под заказ.
Описание: This bestselling textbook steers a course through the challenges of global business and charts the responsibilities that fall on organizations today. As globalization engulfs an ever wider range of societies and industries, a sound understanding of the forces and influences impacting on businesses is invaluable. This book acts as your navigational guide through the complexities and risks of rapidly-changing business environments.Combining a comprehensive introduction to the business environment with a thoroughly international perspective, The Global Business Environment covers all students need to know on Global Business Environment and International Business courses.Enhanced by Janet Morrison’s characteristically clear, authoritative writing style, and an unrivalled range of learning features, the book offers all the tools to help you learn, revise and think critically about the global business environment:International case studies: 36 case studies invite you to explore a diverse range of businesses, industries, governments and individuals, from all corners of the globe, from Australia and China to Iran and MozambiqueGlobal Business in Action videos: These insightful interviews link to practice, giving you a chance to learn how real life managers and business people tackle the challenges of running international businessesCritical thinking: Thought-provoking features in every chapter encourage debate on key issues from governance to environmental sustainability and business ethics, developing skills you can carry beyond your business degree into working lifeInnovative digital resources: An interactive ebook allows you to access rich media at your fingertips, with a wealth of additional learning and teaching materials (including updated case studies, lecture slides, MCQ testbank and more) available on the book’s companion website.

Автор: Huiyao Wang; Miao Lu
Название: China Goes Global
ISBN: 1137578122 ISBN-13(EAN): 9781137578129
Издательство: Springer
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Цена: 88500.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Chinese businesses are going global, transforming the country from a manufacturing export platform into an overseas investment powerhouse. China Goes Global offers a thorough and up-to-date analysis of this key emerging trend that is reshaping global business and the world economy.

Автор: Howard Cox
Название: The Global Cigarette: Origins and Evolution of British American Tobacco, 1880-1945
ISBN: 019829221X ISBN-13(EAN): 9780198292210
Издательство: Oxford Academ
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Цена: 155760.00 T
Наличие на складе: Поставка под заказ.
Описание: The Global Cigarette provides the first authoritative account of The British American Tobacco Company`s evolution and growth up until the Second World War. Based on archive materials from a wide variety of sources, including the company`s own records, the book shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts - notably inChina and India - and analyses the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s.

Автор: Kristensen, Peer Hull; Zeitlin, Jonathan
Название: Local Players in Global Games
ISBN: 0199275629 ISBN-13(EAN): 9780199275625
Издательство: Oxford Academ
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Цена: 55970.00 T
Наличие на складе: Невозможна поставка.
Описание: What happens when previously autonomous firms from different countries, each with their own identities, routines, and capabilities, come together inside a single multinational corporation? Can a cooperative strategy be established that advances the development of the multinational as a whole, or do mutual misunderstandings and the unintended consequences of strategic interaction among the players lead instead to endemic conflict and disintegration? This book tackles these novel and important questions through an empirical study of the strategic constitution of an 'actually existing' multinational. It is an important and original study of significance for researchers, academics, and advanced students of international business, business strategy, economics, organizational studies, economic sociology, economic geography, and international political economy.

Автор: Sorge, Arndt
Название: The Global and the local
ISBN: 0199205299 ISBN-13(EAN): 9780199205295
Издательство: Oxford Academ
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Цена: 58080.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents a sociological theory of the development of human societies to explain how business systems evolve and change, and how internationalization works to specify and change societal identities within nations. This book examines changes in work, organization, corporate governance, and human resources.

Автор: Inkpen, Andrew Ramaswamy, Kannan
Название: Global strategy
ISBN: 0195167201 ISBN-13(EAN): 9780195167207
Издательство: Oxford Academ
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Цена: 33780.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Deals with the question of how firms can compete in a global environment. This book examines the issues considered central to the study of strategic management in a global context, such as the nature of global advantage, strategic alliances, competing in emerging markets, international corporate governance, global knowledge management, and more.

Название: Fundamentals of Global Strategy
ISBN: 1606490729 ISBN-13(EAN): 9781606490723
Издательство: Mare Nostrum (Eurospan)
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Цена: 21250.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.