Автор: Kitchen Название: The Dominant Influence of Marketing in the 21st Century ISBN: 0230296831 ISBN-13(EAN): 9780230296831 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions `Is marketing a leviathan in today`s societies?`
Автор: Lusch Название: Service-Dominant Logic ISBN: 0521195675 ISBN-13(EAN): 9780521195676 Издательство: Cambridge Academ Рейтинг: Цена: 104550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Keenly anticipated primer on the principles and applications of Lusch and Vargo`s groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.
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