Makeup to Breakup: My Life in and Out of Kiss, Criss Peter

Автор: Angel Criss
Название: Mindfreak: Secret Revelations
ISBN: 0061137626 ISBN-13(EAN): 9780061137624
Издательство: HarperCollins USA
Цена: 11830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The most provocative mystifier in decades goes behind the scenes of his hit show and reveals 40 amazing illusions fans can master.

Автор: Cristol, Steven M. Sealey, Peter
Название: Simplicity marketing, end brand complexity, clutter, and confusion
ISBN: 1416576444 ISBN-13(EAN): 9781416576440
Издательство: Simon & Schuster
Рейтинг:
Цена: 15290.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions -- and a watershed in product proliferation. In this pathbreaking book, the authors argue with compelling evidence that the next generation of marketing successes will belong to those brands that simplify customers' lives or businesses in ways that are inextricably tied to brand and product positioning. They contend that if a brand is not reducing customer stress, it is creating it -- and it is vulnerable to losing market share to more customer-empathetic competitors.

Writing especially for product or brand managers who are struggling to simplify their portfolios, Cristol and Sealey have created a breakthrough framework that is itself a lesson in simplicity. After presenting two essential guideposts for managers to assess where their brand sits on the stress spectrum, the authors turn to the heart of Simplicity Marketing -- the 4 R's of simplification: Replace, Repackage, Reposition, and Replenish. Using scores of real-world company examples, Cristol and Sealey show how each of the 4 R's interacts with the others in powerful ways to relieve customer stress and how these strategies may be executed individually or in combination to build brand loyalty. Here for the first time are ten specific strategies to relieve customer stress through consolidating, aggregating, or integrating products and services, repositioning brands for more relevance to stress reduction, and decluttering customers' decision-making requirements. The final pages of this brilliant manifesto for a simplicity revolution provide a guide to managing simplicity strategies, leveraging information technology to simplify rather than complicate customers' lives, and integrating all the tools in the book into an executional blueprint.

Автор: Wilkin Peter
Название: Hungary`s Crisis of Democracy: The Road to Serfdom
ISBN: 0739187910 ISBN-13(EAN): 9780739187913
Издательство: Bloomsbury
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Цена: 94050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

This book examines the crisis of democracy that has arisen in Hungary since the election of the Fidesz government in 2010. After moving swiftly to transform the Hungarian constitution, Fidesz created a new political system which has led its critics to argue that the era of democracy in Hungary is over. US Senator John McCain has gone so far as to describe Hungary as an illiberal democracy on a path toward fascism. The author argues that Fidesz has sought to challenge the capitalist and democratic transformation that shaped Hungary for 20 years after the fall of communism by increasing the power of the state over crucial aspects of the economy, society, and the political system. In so doing Fidesz actions resemble those undertaken by many authoritarian states that have emerged since the end of the Second World War, all aiming to build up a national capitalism and protect their economies whilst undertaking nation-building. To make sense of this the author draws upon two traditions of thought, world systems-analysis, which situates Hungary in the context of its incorporation in the modern capitalist world-system after the fall of communism; and anarchist social thought which provides a unique way of seeing the actions of states and political elites. In so doing the book argues that the events unfolding in Hungary cannot be explained on the basis of Hungarian exceptionalism but must be situated in the broader political and economic context that has shaped the development of Hungary since 1990. The form of capitalism introduced in Hungary and across the region of East and Central Europe has systematically undermined the strong state and social security that had existed under communism, and when added to the failure of the left and liberals in the region it has paved the way for far-right and neo-fascist political movements to emerge claiming the mantle of defenders of society from the market. This represents a fundamental threat to the enlightenment traditions that have shaped dominant modern political ideologies and raises profound problems for both the EU and NATO."