Agile Software Development, Principles, Patterns, and Practi, Martin Robert

Автор: Robert Martin
Название: Agile Software Development, Principles, Patterns, and Practices
ISBN: 0135974445 ISBN-13(EAN): 9780135974445
Издательство: Pearson Education
Цена: 76550 T
Описание: For courses in Object-Oriented Design, C++ Intermediate Programming, and Object-Oriented Programming, this text is for software engineers and students. It focuses on the technology, principles, patterns, and process to manage complex operating systems and applications. It also emphasizes on the people behind the technology.

Автор: Martin Robert
Название: How We Do it HB
ISBN: 0465030157 ISBN-13(EAN): 9780465030156
Издательство: Little Brown
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Цена: 32390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Despite the widespread belief that natural is better when it comes to sex, pregnancy, and parenting, most of us have no idea what natural" really means the origins of our reproductive lives remain a mystery. Why are a quarter of a billion sperm cells needed to fertilize one egg? Are women really fertile for only a few days each month? How long should babies be breast-fed?In How We Do It , primatologist Robert Martin draws on forty years of research to locate the roots of everything from our sex cells to the way we care for newborns. He examines the procreative history of humans as well as that of our primate kin to reveal what`s really natural when it comes to making and raising babies, and distinguish which behaviours we ought to continue,and which we should not. Although it`s not realistic to raise our children like our ancestors did, Martin`s investigation reveals surprising consequences of,and suggests ways to improve upon,the way we do things now. For instance, he explains why choosing a midwife rather than an obstetrician may have a greater impact than we think on our birthing experience, examines the advantages of breast-feeding for both mothers and babies, and suggests why babies may be ready for toilet training far earlier than is commonly practiced. How We Do It offers much-needed context for our reproductive and child-rearing practices, and shows that once we understand our evolutionary past, we can consider what worked, what didn`t, and what it all means for the future of our species.

Автор: Martin Steve J., Goldstein Noah, Cialdini Robert
Название: The Small Big: How the Smallest Changes Make the Biggest Difference
ISBN: 1455584258 ISBN-13(EAN): 9781455584253
Издательство: Hachette Book Group
Цена: 18810.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome?
In the small Big three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences.
In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented.
Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.