Автор: Beer Название: Essential Concepts of Cross-Cultural Management: Building on What We All Share ISBN: 1606493892 ISBN-13(EAN): 9781606493892 Издательство: McGraw-Hill Рейтинг: Цена: 21680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: You may recognize the statement on the back cover of so many textbooks concerning the global environment of commerce-"to help you understand and appreciate the economic, political, and technological context in which international business operates." But this defined approach is tantamount to placing three wheels on a car and expecting it to drive smoothly. It cannot be operated without the balance that a fourth one provides, and that required wheel is culture. The author believes, in this modern era of globalization, managers venturing forth to engage alien societies must be armed with cross-cultural skills that go above and beyond the instructions of how to kiss, bow, or shake hands. This book provides a more concise, simple, and practical approach that cuts through the complicated cultural matrix. This book is divided into three sections. The first section explains how culture acts as the prime driver of our life-the filter of our senses and the guide of our values, hence the measurement barometer upon which all our decisions and behavior are constructed; the second section examines how cross-cultural determinants should function as a worthwhile tool in cross-cultural engagement proposing a two-step concentration; and the final section offers the practical application of specific techniques that will help you navigate the cross-cultural milieu and become a cultural detective.
Автор: Lee, Kiefer; Carter, Steve Название: Global Marketing Management ISBN: 0199609705 ISBN-13(EAN): 9780199609703 Издательство: Oxford Academ Рейтинг: Цена: 85530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
Автор: van de Heetkamp Название: Origin Management ISBN: 3642198074 ISBN-13(EAN): 9783642198076 Издательство: Springer Рейтинг: Цена: 111790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Origin Management describes a holistic approach that allows internationally operating companies to benefit from reduced import duty rates within Free Trade Agreements (FTAs). Through the creation of a single, auditable, and global platform, companies are enabled to successfully claim preferential origin and sustain, review and audit preferential treatment claims. Seeking to provide a comprehensive treatment of origin management for a professional audience, this book outlines the underlying theoretical concepts and legislative frameworks, and presents practical implications and guidelines for a successful origin management program as part of a strategic sourcing initiative. The authors advocate an approach that involves sharing and distributing information and resources throughout the company and the supply chain, resulting in competitive advantages, synergies, and a central information point for all origin associated issues.
Автор: Schuerkens Ulrike Название: Global Management, Local Resistances: Theoretical Discussion and Empirical Case Studies ISBN: 0415732204 ISBN-13(EAN): 9780415732208 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This Book Originates From A Research Project Involving Extensive Collection And Analysis Of Primary And Secondary Materials (Scholarly Literature, Statistical Data, And Interviews With Key Actors) On Global Management And Local Resistances In All Major World Regions During The Last Years. It Seeks To Assess The Overall Management Situation In The World, Looking At The World As A Social System Where Some Countries Act As Winners Of Socioeconomic Globalization, Others As Losers, And Some As Both. Offering Analytical And Comparative Insights At The Global Level, This Book Will Be Useful For Scholars, Students, Ngos, And Policy Makers.
Автор: Haley Название: Asian Post-Crisis Management ISBN: 0333949641 ISBN-13(EAN): 9780333949641 Издательство: Springer Рейтинг: Цена: 158380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines the key issues faced by the managers of multinational companies, and contains cutting-edge strategies and practices designed to enable managers and policy makers to weather the Asian financial and economic storms.
Автор: Karma Ura & Ordo?ez De Pablos Название: Asian Business And Management Practices ISBN: 146666441X ISBN-13(EAN): 9781466664418 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 199590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As a rapidly rising force in the global market, Asian countries hold opportunities for growth and development. However, in order to successfully gain entry into this new part of the market, it will first be necessary to understand the motives and background behind Asian economies.Asian Business and Management Practices: Trends and Global Considerations analyzes the various strategies found in the Asian economic market. Showcasing a broad range of countries in Southeast Asia in addition to China and India, this publication is a broad, widely encompassing resource for academics, PhD students, experts, policymakers, and government officials interested in understanding the background and applications behind business success in Asia.
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