Political communications, 

Автор: Klewes
Название: Out-thinking Organizational Communications
ISBN: 3319418440 ISBN-13(EAN): 9783319418445
Издательство: Springer
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Цена: 65210.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication strategies and the structure of their communications to reflect these changes. In this book, experts from the corporate world, academia, professional associations, government organizations and NGOs discuss various challenges – from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the supply chain – that can be confronted in everyday working environment. Revealing contributions from an interdisciplinary mix of perspectives help offer a more detailed picture of what future programs and standards might look like. The book also features best practice cases that offer practical insights into addressing the Corporate Communications challenges that are to come.

Автор: Wei
Название: Mobile Media, Political Participation, and Civic Activism in Asia
ISBN: 9402409157 ISBN-13(EAN): 9789402409154
Издательство: Springer
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Цена: 83850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores how personalized content and the inherent networked nature of the mobile media could and do lead to positive externalities in social progress in Asian societies. Empirical studies that examine uses of the mobile phone and apps (voice mailing, SMS, mobile social media, mobile Weibo, mobile WeChat, etc.) are featured as a response to calls for theorization of the mobile media's efficacy as a tool for citizen engagement and participation in civic and political affairs, especially in the search for collective solutions to widespread social problems of food safety, pollution, government corruption, and public health risks. Considering the vast cultural diversity of Asian societies that are shaped by different levels of political, social, economic, and religious development, the book offers nuanced studies that provide in-depth analysis of the mobile media and political communication in a variety of communities of leading Asian countries. From the country-specific studies, broad themes and enduring concepts emerge.

Автор: Lees-Marshment
Название: The Political Marketing Game
ISBN: 0230537774 ISBN-13(EAN): 9780230537774
Издательство: Springer
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Цена: 83850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.