The Trojan Horse: The Growth of Commercial Sponsorship 9781472507389

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Автор: Deborah Philips, Garry Whannel
Название: The Trojan Horse: The Growth of Commercial Sponsorship
ISBN: 9781472507389
Издательство: Bloomsbury Academic
Классификация:

Политика и политический строй

Общественное управление

Финансы

Государственные финансы

Связи с общественностью

ISBN-10: 147250738X
Обложка/Формат: Hardback
Страницы: 288
Вес: 0.57 кг.
Дата издания: 15.08.2013
Серия: Political Science
Язык: English
Иллюстрации: Black & white illustrations
Размер: 239 x 160 x 27
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Public administration, POLITICAL SCIENCE / Public Policy / Cultural Policy
Основная тема: Public administration,POLITICAL SCIENCE / Public Policy / Cultural Policy
Подзаголовок: The growth of commercial sponsorship
Рейтинг:
Поставляется из: Англии
Описание: The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors’ central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector. The central metaphor is of such sponsorship as a Trojan Horse helping to facilitate the hollowing out of the public sector by private agencies and private finance. The authors place the study in the context of the more general colonization of the state by private capital and the challenge posed to the dominance of neo-liberal economics by the recent global financial crisis. After considering the passage from patronage to sponsorship and outlining the context of the post-war public sector since 1945, it analyses sponsorship in relation to Thatcherism, enterprise culture and the restructuring of public provision during the 1980s. It goes on to examine the New Labour years, and the ways in which sponsorship has paved the way for the increased use of private-public partnerships and private finance initiatives within the public sector in the UK.
Дополнительное описание: Acknowledgements Introduction: The Trojan Horse - from Patronage and Philanthropy to Product Promotion and Privatisation 1. The moment of 1945 and its legacy 2. A Culture of Consensus? The Arts from 1945 3. Pay up and play the game: Sport and

The Trojan Horse: The Growth of Commercial Sponsorship, Deborah Philips, Garry Whannel