Inbound Marketing and Seo: Insights from the Moz Blog, Fishkin Rand, H?genhaven Thomas

Автор: Roberge Mark
Название: The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million
ISBN: 1119047072 ISBN-13(EAN): 9781119047070
Издательство: Wiley
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Цена: 22170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team.

Автор: Scott David Meerman
Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing
ISBN: 1118488768 ISBN-13(EAN): 9781118488768
Издательство: Wiley
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Цена: 17940.00 T
Наличие на складе: Поставка под заказ.
Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

Автор: Roetzer Paul
Название: The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, Seo, Content, Advertising, and Web Firms
ISBN: 1118131363 ISBN-13(EAN): 9781118131367
Издательство: Wiley
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Цена: 25350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge.

Автор: Halligan Brian, Shah Dharmesh
Название: Inbound Marketing: Get Found Using Google, Social Media, and Blogs, Revised and Updated
ISBN: 1118896653 ISBN-13(EAN): 9781118896655
Издательство: Wiley
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Цена: 20050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement.

Автор: Wiley, Consumer Dummies
Название: Inbound Marketing for Dummies
ISBN: 1119120500 ISBN-13(EAN): 9781119120506
Издательство: Wiley
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Цена: 21110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Don`t chase business bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business.