Автор: Evans, Vaughan Название: Key strategy tools ISBN: 1292328339 ISBN-13(EAN): 9781292328331 Издательство: Pearson Education Цена: 42230 T Описание: Key Strategy Tools empowers managers with 88 strategic tools to help build sustainable competitive advantage and ensure long-term success for your business.
Within the structure of a straight forward strategy process, the Strategy Pyramid, the book gives you classic strategy models such as Porter's Five Forces or Kim and Mauborgne's Blue Ocean Strategy, as well as broader strategic techniques like rating your competitive position or making strategic investment decisions. And this updated second edition introduces you to recent leading strategic thinking such as Markides's Fast Second, McGrath's Discovery-driven Growth, Blank and Ries's Lean Start-ups and Martin's Integrative Thinking. The book describes each tool succinctly and guides you on how and when to apply them -and when to be wary.
Автор: Grant Robert M Название: Contemporary Strategy Analysis: Text and Cases Edition, 9th Edition ISBN: 1119120845 ISBN-13(EAN): 9781119120841 Издательство: Wiley Рейтинг: Цена: 59130.00 T Наличие на складе: Невозможна поставка. Описание: Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.
Автор: Young, H.peyton Название: Individual strategy and social structure ISBN: 0691086877 ISBN-13(EAN): 9780691086873 Издательство: Wiley Рейтинг: Цена: 71810.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Neoclassical economics assumes that people are highly rational and can reason their way through even the most complex economic problems. This book shows how the cumulative experiences of many individuals coalesce over time into customs, norms, and institutions that govern economic and social life.
Автор: Besanko D Название: Economics of Strategy 5e International Student Version ISBN: 0470484837 ISBN-13(EAN): 9780470484838 Издательство: Wiley Рейтинг: Цена: 49620.00 T Наличие на складе: Нет в наличии. Описание: Economics of Strategy enables managers to perform a comprehensive analysis of a firm`s strategy using the necessary frameworks and tools. The fifth edition now includes a new introduction to the essential concepts from microeconomics that form the building blocks of strategy.
Автор: Thomas David B., Barlow Mike Название: The Executive`s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business ISBN: 0470886021 ISBN-13(EAN): 9780470886021 Издательство: Wiley Рейтинг: Цена: 36950.00 T Наличие на складе: Нет в наличии. Описание: Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies.
Автор: Hill, Mark Название: Marketing Strategy : The Thinking Involved ISBN: 141298730X ISBN-13(EAN): 9781412987301 Издательство: Sage Publications Рейтинг: Цена: 166850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Goes beyond introducing students to marketing strategy concepts and theoriesby asserting that through developing their critical thinking and questioning skills they can develop more effective marketing strategies.
Автор: Richard Normann Название: Service Management : Strategy and Leadership in Service Business, 3rd Edition ISBN: 0471494399 ISBN-13(EAN): 9780471494393 Издательство: Wiley Рейтинг: Цена: 42240.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the world of industry and management, the service industry is unique. This book provides a comprehensive framework in which to discuss the unique management issues of the service industry, and looks into the special characteristics of services and the conditions necessary for success in the management of service organizations.
Автор: George S. Day Название: Wharton on Dynamic Competitive Strategy ISBN: 0471689572 ISBN-13(EAN): 9780471689577 Издательство: Wiley Рейтинг: Цена: 24280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book addresses one of the most pervasive issues on the corporate agenda: staying competitive. Wharton on Dynamic Competitive Strategy is not only a rich source of ideas and concepts but a valuable guide to help readers triumph in todaya s marketplace. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.
Автор: Bianca Willauer Название: Consensus as Key Success Factor in Strategy-Making ISBN: 382448255X ISBN-13(EAN): 9783824482559 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Based on empirical data from 298 German Strategic Business Units of different industries Bianca Willauer shows that consensus limits the negative impact of political behavior within strategy implementation while serving as a system of checks and balances in the case of conflicting interests between the diverse functions.
Автор: Esty Название: Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage ISBN: 0470393742 ISBN-13(EAN): 9780470393741 Издательство: Wiley Рейтинг: Цена: 22460.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically.
Автор: Besanko Название: Economics of Strategy, 6th Edition International Student Version ISBN: 1118319184 ISBN-13(EAN): 9781118319185 Издательство: Wiley Рейтинг: Цена: 50680.00 T Наличие на складе: Невозможна поставка. Описание: Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style.
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