Cut and Fold Techniques for Promotional Materials, Jackson, Paul

Название: Festive: The Art and Design of Promotional Mailing
ISBN: 2880467381 ISBN-13(EAN): 9782880467388
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 27830.00 T
Наличие на складе: Поставка под заказ.
Описание: This text shows how design consultancies around the world answer the nightmare brief, "what shall we do for Christmas this year?" It contains solutions to one of the oldest problems - how to reinvent ways to charm and thank clients for their business and convince them that you are the best creative resource they have. From specially commissioned bottles of vodka to pressed aluminium, from live Christmas trees to complete illuminated building facades, this book showcases ingenuity and imagination, and includes the thoughts and rationale of the designers whose work is featured.

Название: Print and Production Finishes for Promotional Items
ISBN: 2940361681 ISBN-13(EAN): 9782940361687
Издательство: Rockport/Rotovision
Рейтинг:
Цена: 30360.00 T
Наличие на складе: Поставка под заказ.
Описание: Explores the creation of promotional items from a production and manufacturing point of view, and shows the effects that can be created and the printing and production techniques used to achieve them. This book analyses the best in the business and gives an understanding of materials, and of print and production processes.

Название: Promotional Packaging & Design
ISBN: 8493650811 ISBN-13(EAN): 9788493650810
Издательство: Prestel Publishing Limited
Цена: 26390.00 T
Наличие на складе: Поставка под заказ.

Название: Promotional Design That Works
ISBN: 1564967727 ISBN-13(EAN): 9781564967725
Издательство: Rockport/Rotovision
Цена: 17190.00 T
Наличие на складе: Поставка под заказ.
Описание: At a time when credibility is measured, in part, by the quality of a company's web presence, how does the promotion contribute to a company's communications strategy? How do you make promotions communicate key strategic messages in the most direct and useful way possible? How do you integrate promotions for both print and digital technology? How do you create layers of information that can be accessed at different levels quickly and efficiently? Promotional Design That Works explores the new realm of "cross media," in which promotions must stand out among a glut of print, Web, broadcast, and direct mail pieces that flood our world. Using an innovative blend of practical information, compelling images, and cutting edge research, the author dissects twenty cross-media promotional designs working in several mediums (web, print, etc.) to explain both what design elements make a promotion memorable and why promotions are successful from a consumer, content and design perspective.