Автор: Mark Hampshire & Keith Stephenson Название: Demo Graphics: Packaging: Design Successful Packaging for Specific Customer Groups ISBN: 2940361711 ISBN-13(EAN): 9782940361717 Издательство: Rockport/Rotovision Рейтинг: Цена: 30360.00 T Наличие на складе: Поставка под заказ. Описание: Through a selection of diverse examples, this book examines how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession and shopping habits. It also includes case studies and interviews with designers and brand owners which explain how and why specific choices have been made.
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