The Challenger Sale, Matthew Dixon and Brent Adamson

Автор: Dixon Matthew, Adamson Brent
Название: The Challenger Sale: Taking Control of the Customer Conversation
ISBN: 1591844355 ISBN-13(EAN): 9781591844358
Издательство: Random House (USA)
Цена: 17750 T
Описание: Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.

Автор: Matthew Dixon, Brent Adamson, Pat Spenner and Nick
Название: The Challenger Customer
ISBN: 0241196566 ISBN-13(EAN): 9780241196564
Издательство: Random House - Penguin
Рейтинг:
Цена: 14950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these `mobilizers` and equip them with the tools to effectively challenge their own organizations on your behalf.