Meta-Luxury, Ricca Manfredi

Автор: Emmanuelle Rigaud-Lacresse; Fabrizio Maria Pini
Название: New Luxury Management
ISBN: 3319417266 ISBN-13(EAN): 9783319417264
Издательство: Springer
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Цена: 130430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market.

Автор: Romaniuk Jenni, Sharp Byron
Название: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
ISBN: 0195596269 ISBN-13(EAN): 9780195596267
Издательство: Oxford Academ
Рейтинг:
Цена: 26390.00 T
Наличие на складе: Невозможна поставка.
Описание: Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.
Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.
This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.
If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

Автор: Diniz
Название: The Luxury Market in Brazil
ISBN: 1137432543 ISBN-13(EAN): 9781137432544
Издательство: Springer
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Цена: 81050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.

Автор: Tsan-Ming Choi; Bin Shen
Название: Luxury Fashion Retail Management
ISBN: 9811029741 ISBN-13(EAN): 9789811029745
Издательство: Springer
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Цена: 130430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry’s senior management agenda.

Автор: Rambourg Erwan
Название: The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun
ISBN: 1118950291 ISBN-13(EAN): 9781118950296
Издательство: Wiley
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Цена: 32730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why the luxury market`s fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury.

Автор: Pinkhasov Misha
Название: Real Luxury
ISBN: 1137395567 ISBN-13(EAN): 9781137395566
Издательство: Springer
Рейтинг:
Цена: 37260.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Real Luxury examines what a `luxury brand` is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors` hands-on experience in the industry.