Humor in the Advertising Business: Theory, Practice, and Wit, Beard, Fred K (

Автор: Jones J
Название: The Advertising Business
ISBN: 0761912398 ISBN-13(EAN): 9780761912392
Издательство: Sage Publications
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Цена: 166850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank` of theory and practice for advertising students and professionals.

Автор: Burgess Richard James
Название: The Art of Music Production: The Theory and Practice
ISBN: 0199921741 ISBN-13(EAN): 9780199921744
Издательство: Oxford Academ
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Цена: 42230.00 T
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Описание: In this book, veteran music producer Richard James Burgess gives readers the tools they need to understand the complex field of music production. He defines the many roles that fall to the music producer by focusing first on the underlying theory of music production, before offering a second section of practical aspects of the job.

Автор: Patten
Название: The Perils of Print Culture: Book, Print and Publishing History in Theory and Practice
ISBN: 1137415312 ISBN-13(EAN): 9781137415318
Издательство: Springer
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Цена: 83850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This collection of essays illustrates various pressures and concerns-both practical and theoretical-related to the study of print culture. Procedural difficulties range from doubts about the reliability of digitized resources to concerns with the limiting parameters of `national` book history.