Автор: Jones J Название: The Advertising Business ISBN: 0761912398 ISBN-13(EAN): 9780761912392 Издательство: Sage Publications Рейтинг: Цена: 166850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank` of theory and practice for advertising students and professionals.
Автор: Schroeder Alan Название: Presidential Debates: Risky Business on the Campaign Trail ISBN: 0231170572 ISBN-13(EAN): 9780231170574 Издательство: Wiley Рейтинг: Цена: 29570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Second only to the Super Bowl in viewers, presidential debates are must-see TV, yet their conception and execution largely remain a mystery to the public-even to journalists. For this third edition, Schroeder analyzes the 2008 and 2012 presidential debates and the role of social media and news outlets in shaping their design and reception.
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