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Marketing Fashion (Portfolio)


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Цена: 24750.00T
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Автор: Posner Harriet
Название:  Marketing Fashion (Portfolio)
Перевод названия: Маркетинг моды
ISBN: 9781856697231
Издательство: Thames & Hudson
Классификация:

ISBN-10: 1856697231
Обложка/Формат: Paperback
Страницы: 224
Вес: 0.91 кг.
Дата издания: 25.04.2011
Серия: Portfolio
Язык: English
Иллюстрации: 300 colour illustrations
Размер: 256 x 215 x 20
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: Европейский союз
Описание: Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry, from the heights of haute couture to the mulitples of the mass market. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

      Новое издание
Marketing Fashion

Автор: Posner, Harriet
Название: Marketing Fashion
ISBN: 1780675666 ISBN-13(EAN): 9781780675664
Издательство: Laurence King
Цена: 33390 T
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.


Underwear Fashion in Detail

Автор: Lynn Eleri
Название: Underwear Fashion in Detail
ISBN: 1851777849 ISBN-13(EAN): 9781851777846
Издательство: Abrams
Рейтинг:
Цена: 24750.00 T
Наличие на складе: Есть
Описание: From camisoles to corsets, basques to boudoir caps and girdles to garters, Underwear: Fashion in Detail gets up close to some of the most intimate items in the V&A.

Rare Bird of Fashion: The Irreverent Iris Apfel

Автор: Boman, Eric
Название: Rare Bird of Fashion: The Irreverent Iris Apfel
ISBN: 0500513449 ISBN-13(EAN): 9780500513446
Издательство: Thames & Hudson
Рейтинг:
Цена: 38500.00 T
Наличие на складе: Есть
Описание: Captures the style of American fashion maverick Iris Apfel who has cultivated a personal chic that is exuberantly idiosyncratic. Featuring over ninety colour plates, this work shows off a selection of her outfits on wittily posed mannequins.

Fashion illustration, 1930 to 1970

Название: Fashion illustration, 1930 to 1970
ISBN: 1906388814 ISBN-13(EAN): 9781906388812
Издательство: Abrams
Рейтинг:
Цена: 17810.00 T
Наличие на складе: Невозможна поставка.
Описание: The art form of fashion illustration goes back to the beginning of the 20th century and today`s exponents are still benefiting from some of the styles, shapes and colours of fashion illustrators from decades ago.

Fashion: The Whole Story

Автор: Fogg, Marnie
Название: Fashion: The Whole Story
ISBN: 0500291101 ISBN-13(EAN): 9780500291108
Издательство: Thames & Hudson
Рейтинг:
Цена: 21950.00 T
Наличие на складе: Поставка под заказ.
Описание: This ambitious and fascinating book traces the history of fashion in every part of the world, from Greco-Roman woven-cloth clothing and the silk court dress of the Chinese Tang dynasty to contemporary sportswear designers and Japanese street culture. Organized chronologically, the book traces the evolution of fashion period by period and trend by trend, while detailed timelines provide historical and cultural context. Fashion: The Whole Story is indispensable for everyone who loves the line of a superb suit or knows the joy of wearing a great pair of shoes.

Colors For Fashion

Автор: Riegelman, Nancy
Название: Colors For Fashion
ISBN: 0970246366 ISBN-13(EAN): 9780970246363
Издательство: Thames & Hudson
Рейтинг:
Цена: 38450.00 T
Наличие на складе: Поставка под заказ.
Описание: Bursting with bright ideas to inspire both teachers and students, Kid`s Box American English gives children a confident start to learning English. It also fully covers the syllabus for the Cambridge Young Learners English (YLE) tests. This Workbook covers all of the target language from Student`s Book 5, providing further practice in a fun context. Level 5 begins the Flyers cycle (CEF level A2).

Fashion Drawing in Vogue

Автор: Packer, William
Название: Fashion Drawing in Vogue
ISBN: 0500275289 ISBN-13(EAN): 9780500275283
Издательство: Thames & Hudson
Рейтинг:
Цена: 21950.00 T
Наличие на складе: Невозможна поставка.
Описание: This text examines the design and application of polymeric waveguides and fibers. It discusses new polymer systems designed to expand the efficiency, and the number of applications for polymer waveguides. Topics include graded-index materials, ruggedized systems and dye-doped systems, structure property relations, and new synthetic and processing techniques designed to minimize extrinsic losses.

Fashion Drawing

Автор: Bryant Michele
Название: Fashion Drawing
ISBN: 1856697193 ISBN-13(EAN): 9781856697194
Издательство: Thames & Hudson
Рейтинг:
Цена: 38500.00 T
Наличие на складе: Невозможна поставка.

Designing Patterns: For Decoration, Fashion and Graphics

Название: Designing Patterns: For Decoration, Fashion and Graphics
ISBN: 3899555155 ISBN-13(EAN): 9783899555158
Издательство: Gestalten
Рейтинг:
Цена: 33690.00 T
Наличие на складе: Невозможна поставка.
Описание: Patterns are everywhere and everyone wants to know how to make them. This practical handbook offers expert advice on how to create timelessly elegant pattern designs. In this book, readers are shown how to use the most common techniques for creating patterns and the best ways to combine colors and forms by one of Scandinavia’s leading pattern designers. With the help of photographs and personal anecdotes, she also explains how she works, what inspires her, and why edges are just as important as middles. From conceptual questions to intricate details, this book elucidates all of the facets involved in designing patterns. The included CD features templates for ten sample projects, which both beginners and professionals can use to experiment and get started on their own work.

Avedon fashion 1944-2000

Автор: Avedon, Richard
Название: Avedon fashion 1944-2000
ISBN: 0810983893 ISBN-13(EAN): 9780810983892
Издательство: Abrams
Рейтинг:
Цена: 74250.00 T
Наличие на складе: Невозможна поставка.
Описание: Presents a retrospective of the influential fashion photography of Richard Avedon. This book includes more than 200 works by Richard Avedon, from vintage prints and magazine layouts to contact sheets and personal correspondence.

Art deco fashion

Автор: Lussier, Suzanne
Название: Art deco fashion
ISBN: 185177565X ISBN-13(EAN): 9781851775651
Издательство: Abrams
Рейтинг:
Цена: 9890.00 T
Наличие на складе: Невозможна поставка.
Описание: This popular celebration of roaring 1920s fashion is now available in paperback. From beaded evening dresses for dancing the Charleston to sporty outfits for golf, the world of Hollywood and F. Scott Fitzgerald is conjured up in sumptuous pictures of stylish outfits for all occasions. A wealth of evocative illustrations from the V&A's world-famous dress collection and from the stylish fashion magazines of the time recreates this glamorous era.

Nineteenth-century fashion in detail

Автор: Johnston, Lucy
Название: Nineteenth-century fashion in detail
ISBN: 1851775722 ISBN-13(EAN): 9781851775729
Издательство: Abrams
Рейтинг:
Цена: 24750.00 T
Наличие на складе: Невозможна поставка.
Описание: Showcases the opulence and variety of 19th-century fashion through colour photography and line drawings of the garments. This book reveals the period from the embroidery on neoclassical gowns to the colours of crinolines and the tailoring of men`s coats. It also reveals the garments that illustrate some of the major themes of 19th-century dress.

Seventeenth and eighteenth-century fashion in detail

Автор: Hart, Avril North, Susan
Название: Seventeenth and eighteenth-century fashion in detail
ISBN: 1851775676 ISBN-13(EAN): 9781851775675
Издательство: Abrams
Рейтинг:
Цена: 24750.00 T
Наличие на складе: Невозможна поставка.
Описание: Reveals the decorative seams, exquisite stitching, voluptuous drapery, strict corseting and slashing and stamping that make up the clothing in the V&A`s superlative seventeenth and eighteenth-century fashion collection. This work is suitable for students, designers, collectors and followers of fashion.


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