Автор: Heath, Chip Название: Made to stick ISBN: 0812982002 ISBN-13(EAN): 9780812982008 Издательство: Random House (USA) Рейтинг: Цена: 12590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A printed collection of 85 full-length, peer-reviewed technical papers. Topics include: Vibration in Mechanical Systems; Modeling and Validation; Dynamic Systems and Control Education; Vibrations and Control of Systems; Modeling and Estimation for Vehicle Safety and Integrity; Modeling and Control of IC Engines and Aftertreatment Systems; Unmanned Aerial Vehicles (UAVs) and Their Applications.
Автор: Heath Chip, Heath Dan Название: Decisive: How to Make Better Choices in Life and Work ISBN: 0307956393 ISBN-13(EAN): 9780307956392 Издательство: Random House (USA) Цена: 17780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.
Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We're overconfident. We seek out information that supports us and downplay information that doesn't. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn't fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?
In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star's ingenious decision-making trick to a CEO's disastrous acquisition, to a single question that can often resolve thorny personal decisions. Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don't overlook precious opportunities to change our course? Decisive is the Heath brothers' most powerful--and important--book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.
Автор: Heath Chip, Heath Dan Название: Switch: how to change things when change is hard CD ISBN: 0739376969 ISBN-13(EAN): 9780739376966 Издательство: Random House (USA) Цена: 21460.00 T Наличие на складе: Невозможна поставка. Описание: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller "Made to Stick." Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly. In "Switch, " the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients. ● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. ● The manager who transformed a lackadaisical customer-support team into service zealots by "removing" a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
"From the Hardcover edition."
Автор: Heath, Chip,Heath, Dan Название: Decisive: How to Make Better Decisions ISBN: 1847940862 ISBN-13(EAN): 9781847940865 Издательство: Random House - Penguin Рейтинг: Цена: 11430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.
Автор: Heath, Chip Название: Switch ISBN: 0307885038 ISBN-13(EAN): 9780307885036 Издательство: Random House (USA) Рейтинг: Цена: 7360.00 T Наличие на складе: Невозможна поставка.
Автор: Heath, Chip & Van Название: Made to Stick ISBN: 009950569X ISBN-13(EAN): 9780099505693 Издательство: Random House - Penguin Рейтинг: Цена: 10550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he`d discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
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