Winning at New Products: Accelerating the Process from Idea to Launch, Cooper Robert Gravlin

Автор: Cooper Robert
Название: Winning at New Products
ISBN: 0465025781 ISBN-13(EAN): 9780465025787
Издательство: Неизвестно
Цена: 24280 T
Наличие на складе: Невозможна поставка.
Описание: For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author`s most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch.

Автор: Cooper Robert Gravlin
Название: Portfolio Management for New Products
ISBN: 0738205141 ISBN-13(EAN): 9780738205144
Издательство: Little Brown
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Цена: 38450.00 T
Наличие на складе: Поставка под заказ.
Описание: In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company`s product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations determine which products are most worthy of resource allocation design and implement a portfolio management process maximize the value of their portfolios and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.