Автор: Maslen, Sarah Hopkins, Andrew Название: Risky rewards ISBN: 1472449843 ISBN-13(EAN): 9781472449849 Издательство: Taylor&Francis Рейтинг: Цена: 78590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Risky Rewards engages with this debate, particularly in the context of the present and potential role of incentives to manage major accident risk in hazardous industries.
Автор: Maslen, Andy Название: Copywriting sourcebook ISBN: 0462099741 ISBN-13(EAN): 9780462099743 Издательство: Неизвестно Рейтинг: Цена: 15830.00 T Наличие на складе: Невозможна поставка. Описание: How to write better copy, faster - for everything from ads to websites.
Автор: Maslen, Andy Название: 100 great copywriting ideas ISBN: 0462099733 ISBN-13(EAN): 9780462099736 Издательство: Неизвестно Рейтинг: Цена: 9490.00 T Наличие на складе: Невозможна поставка. Описание: Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world`s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader`s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.
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