Brand Society, Kornberger

Автор: Wheeler
Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
ISBN: 1118099206 ISBN-13(EAN): 9781118099209
Издательство: Wiley
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Цена: 0.00 T
Наличие на складе: Невозможна поставка.
Описание: This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

Автор: Castells, Manuel
Название: Rise of the network society information age: economy, society, and culture
ISBN: 1405196866 ISBN-13(EAN): 9781405196864
Издательство: Wiley
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Цена: 30570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A little over a decade since its first publication, the hypotheses set out in Manuel Castells` groundbreaking trilogy have largely been verified. In a substantial new preface to the first volume in the series, Castells demonstrates, in the light of major world trends, how the network society has now fully risen on a global scale.

Автор: Longhurst Brian, Newson Mark, Fletcher Janet,
Название: Popular Music and Society
ISBN: 0745631630 ISBN-13(EAN): 9780745631639
Издательство: Wiley
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Цена: 19000.00 T
Наличие на складе: Поставка под заказ.
Описание: Examining the ways in which popular music is produced, this work explores its structure as text and the ways in which audiences understand and use music. It includes examples and data on the contemporary production and consumption of popular music; and also overviews and critiques of theoretical approaches to this area of study.