Managing media companies, Aris, Annet Bughin, Jacques

Автор: Carruthers Susan L.
Название: Media at war
ISBN: 0230244572 ISBN-13(EAN): 9780230244573
Издательство: Springer
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Цена: 28040.00 T
Наличие на складе: Есть
Описание: This completely revised and timely second edition explores how wars have been reported, interpreted and perpetuated from the dawn of the media age to the present digital era. Spanning a broad geographical and historical canvas, Carruthers analyses the forces that shape the production of news and images of war.

Автор: Stuart Slatter
Название: Leading Corporate Turnaround: How Leaders Fix Troubled Companies
ISBN: 047002559X ISBN-13(EAN): 9780470025598
Издательство: Wiley
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Цена: 35910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Leadership is never more crucial than when corporate survival is at stake. But the days of the tough guys are over. The leaders who are driving today`s sustainable turnarounds understand that the answers to a distressed company`s problems lie almost always within the firm itself - usually at middle manager level and below.

Автор: Berz
Название: Managing TV Brands with Social Media
ISBN: 3658142936 ISBN-13(EAN): 9783658142933
Издательство: Springer
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Цена: 52240.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised television brands. Drawing upon an extensive literature review of the research fields of media brand management, television branding, as well as social media and relevant neighbouring fields of study, the author develops a model that investigates relationships between social media, television and brand related constructs. Social media strategies are found to have a positive impact on users’ loyalty towards serialised television brands and their relationships with these brands.

Автор: Newell, Sue Robertson, Maxine Scarbrough, Harry Sw
Название: Managing knowledge work and innovation
ISBN: 0230522017 ISBN-13(EAN): 9780230522015
Издательство: Springer
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Цена: 36330.00 T
Наличие на складе: Поставка под заказ.
Описание: The present book is the first one in the new subject area of non-integrable Hamiltonian partial differential equations, using the approach of analysis and geometry rather than algebra to study the equations. The book will be an invaluable source of information for postgraduate mathematics students and researchers working in analysis as well as for theoretical physicists interested in the topic.

Автор: Graham
Название: Managing Airports 4th Edition
ISBN: 0415529417 ISBN-13(EAN): 9780415529419
Издательство: Taylor&Francis
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Цена: 32650.00 T
Наличие на складе: Поставка под заказ.
Описание: "Simultaneously published in the USA and Canada"--Title page verso.