Using communication theory, Windahl, Sven Signitzer, Benno Olson, Jean T. Hayn

Автор: Croucher Stephen M.
Название: Understanding Communication Theory
ISBN: 0415748046 ISBN-13(EAN): 9780415748049
Издательство: Taylor&Francis
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Цена: 73490.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory--the social scientific, interpretive, and critical approaches--and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider's glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.

Автор: Fahmy Shahira
Название: Visual Communication Theory and Research
ISBN: 1137362146 ISBN-13(EAN): 9781137362148
Издательство: Springer
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Цена: 65210.00 T
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Описание: In today`s multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.

Автор: Em Griffin , Andrew Ledbetter, Glenn Sparks
Название: A First Look At Communication Theory
ISBN: 9814577162 ISBN-13(EAN): 9789814577168
Издательство: McGraw-Hill
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Цена: 60620.00 T
Наличие на складе: Невозможна поставка.
Описание: Encourages students who are encountering the field of communication for the first time to tackle theories without fear. The authors introduce 32 diverse theories that are a mix of foundational and recent scholarship and, with the benefit of numerous examples and connections to pop culture, help students apply them to their own lives.