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Marketing Research: An Applied Orientation and SPSS, Naresh Malhotra


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Автор: Naresh Malhotra
Название:  Marketing Research: An Applied Orientation and SPSS
ISBN: 9780132085717
Издательство: Pearson Education
Классификация: ISBN-10: 0132085712
Обложка/Формат: Mixed media product
Страницы: 864
Вес: 1.85 кг.
Дата издания: 06.03.2008
Издание: 5 international ed
Читательская аудитория: Professional & vocational
Поставляется из: Англии
Описание: For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis. Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.

      Новое издание
Marketing Research

Автор: Malhotra Naresh
Название: Marketing Research
ISBN: 0273725858 ISBN-13(EAN): 9780273725855
Издательство: Pearson Education
Цена: 33440 T
Наличие на складе: Невозможна поставка.
Описание: This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.

      Старое издание

Sexual Orientation, Gender Identity, and Schooling: The Nexus of Research, Practice, and Policy

Автор: Russell Stephen T., Horn Stacey S.
Название: Sexual Orientation, Gender Identity, and Schooling: The Nexus of Research, Practice, and Policy
ISBN: 0199387656 ISBN-13(EAN): 9780199387656
Издательство: Oxford Academ
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Цена: 67590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sexual Orientation, Gender Identity, and Schooling brings together contributions from a diverse group of researchers, policy analysts, and education advocates from around the world to synthesize the practice and policy implications of research on sexual orientation, gender identity, and schooling.

Gay, Straight, and the Reason Why: The Science of Sexual Orientation

Автор: LeVay Simon
Название: Gay, Straight, and the Reason Why: The Science of Sexual Orientation
ISBN: 0190297379 ISBN-13(EAN): 9780190297374
Издательство: Oxford Academ
Рейтинг:
Цена: 25330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What causes a child to grow up gay, straight, or bisexual? In this book, neuroscientist Simon LeVay summarizes a wealth of scientific evidence that points to one inescapable conclusion: Sexual orientation results primarily from an interaction between genes, sex hormones, and the cells of the developing body and brain.

Prosodic orientation in english conversation

Автор: Szczepek Reed, Beatrice
Название: Prosodic orientation in english conversation
ISBN: 0230008720 ISBN-13(EAN): 9780230008724
Издательство: Springer
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Цена: 102480.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The first study, based on instances of everyday talk, to analyze prosodic orientation, a conversational strategy by which speakers design their speaking voice according to the vocal patterns used by their conversational partners. The book explores forms and functions of prosodic orientation, and offers a new perspective on prosody in conversation.

Tolerance A Sensorial Orientation to Politics

Автор: Tonder
Название: Tolerance A Sensorial Orientation to Politics
ISBN: 0199315817 ISBN-13(EAN): 9780199315819
Издательство: Oxford Academ
Рейтинг:
Цена: 30610.00 T
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Описание: The main task of Tolerance is to reorient discussions in democratic theory so as better to theorize how tolerance can operate as an active force in the context of deep pluralism. The objective is to develop a theory of active tolerance attentive to the many different ways in which societies can become tolerant.

Fast Facts for the Antepartum and Postpartum Nurse: A Nursing Orientation and Care Guide in a Nutshell

Автор: Davidson Michele R.
Название: Fast Facts for the Antepartum and Postpartum Nurse: A Nursing Orientation and Care Guide in a Nutshell
ISBN: 0826168868 ISBN-13(EAN): 9780826168863
Издательство: Mare Nostrum (Eurospan)
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Цена: 38810.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

All aspects of safe, effective, holistic care for birthing mothers, newborns, and their families are included in this easy-access guide for new antepartum and postpartum nurses and their preceptors during the orientation period. Presented in the convenient, easy-to-use Fast Facts format, the book provides up-to-date information regarding care for both low- and high-risk antepartum and postpartum patients. It encompasses evidence-based practice guidelines and clinical recommendations for routine antepartum assessment and nursing care, care of women with pre-existing conditions prior to pregnancy or complications of pregnancy, routine postpartum assessment and care, postpartum complications, and care of special populations. Each chapter features a helpful orientation guide to acquaint the new orientee with essential information on procedures and policies, equipment, medications, and evidence-based protocols.

Chapters are organized systematically to include assessment and management guidelines, health promotion and teaching recommendations, routine laboratory and ultrasound tests, and holistic evidence-based nursing care practices. A separate section addresses special populations and outlines care components specific to these women and their families. They include culturally diverse families, women on each end of the age spectrum, women with fetuses or newborns diagnosed with adverse outcomes, women who have a history of being victimized, and those with deployed partners. While targeted to hospital-based nurses and new nurses in hospital orientation and their preceptors, it is also a helpful resource for nurses who practice in a great variety of related settings, as well as nurse midwifery students. Appendices include a skills checklist, a list of commonly used medications, abbreviations, and lab values.

Key Features:

  • Covers all aspects of safe, evidence-based, holistic care for birthing mothers, newborns and their families
  • Written for nurses in orientation and their preceptors as well as nurses working with mothers and newborns in any practice setting
  • Provides key information demonstrating the impact of newborn status on assessing, planning, and implementing care
  • Includes an orientation guide to acquaint new orientees with essential information on procedures, policies, equipment, medications, and evidence-based protocols
  • Addresses specific care components needed for special populations
Long-term Orientation of Family Firms

Автор: Prof. Dr. Joachim Henkel; J?rn Block
Название: Long-term Orientation of Family Firms
ISBN: 3834919594 ISBN-13(EAN): 9783834919595
Издательство: Springer
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Цена: 83850.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Family firms play an important role in most economies. This fact is due not only to family firms share of overall revenues or jobs, but also because they are commonly assumed to be more long-term oriented than comparable non-family firms. This view, however, is largely based on - amples and case studies, while large-scale quantitative studies are so far missing. In more detail, we have very limited knowledge about how family and non-family firms compare along various - mensions of long-term orientation such as R&D activity, human resource policy, and incentive pay for executives. Furthermore, it is an open question how the hypothesized long-term orientation of family firms depends on the exact definition of this type of firm, in particular on management by family members and on the extent of family ownership. Jorn Block addresses the above questions in this pioneering book. Well-grounded in theory, he develops hypotheses regarding various dimensions of long-term orientation. Using an impressive data set on US stock-listed firms that draws on several data sources, the author then tests his - potheses using leading-edge empirical methods. Noteworthy, he not only proceeds by classical null hypotheses testing, but also employs Bayesian econometrics, a so far rather rarely used method. Jorn Block complements his comprehensive empirical work by an elegant principal-agent model of paying a non-family manager in a family firm."

Service Orientation in Holonic and Multi-Agent Manufacturing Control

Автор: Theodor Borangiu; Andr? Thomas; Damien Trentesaux
Название: Service Orientation in Holonic and Multi-Agent Manufacturing Control
ISBN: 3642433928 ISBN-13(EAN): 9783642433924
Издательство: Springer
Рейтинг:
Цена: 156720.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book gathers contributions from scientists, researchers and industrialists on concepts, methods, frameworks and implementing issues addressing trends in the service orientation of control technology and management as applied to manufacturing enterprise.

Entrepreneurial Orientation in Academia

Автор: Prof. Dr. Malte Brettel; Jan Boehm
Название: Entrepreneurial Orientation in Academia
ISBN: 3835009338 ISBN-13(EAN): 9783835009332
Издательство: Springer
Рейтинг:
Цена: 69870.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Based on the concept of entrepreneurial orientation, Jan Boehm elaborates on the relationship between dimensions of entrepreneurial orientation - such as autonomy, innovativeness, proactiveness, competitiveness, risk-taking, and interdisciplinarity - and technology transfer performance of U.S. universities.

Future Orientation

Автор: Rachel Seginer
Название: Future Orientation
ISBN: 1441946977 ISBN-13(EAN): 9781441946973
Издательство: Springer
Рейтинг:
Цена: 125770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The author synthesizes theory and empirical data to analyze future thinking as both a developmental and individual process. She examines future orientation as an aspect of positive psychology, focusing on preadolescence, adolescence, and emerging adulthood.

Fast Facts for the Pediatric Nurse: An Orientation Guide in a Nutshell

Автор: Rupert Diana, Young Kathleen
Название: Fast Facts for the Pediatric Nurse: An Orientation Guide in a Nutshell
ISBN: 0826119816 ISBN-13(EAN): 9780826119810
Издательство: Mare Nostrum (Eurospan)
Цена: 38810.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This new addition to the Fast Facts series delivers the core information for orienting novice nurses or nursing students to the challenging field of pediatric nursing. Pocket-sized and formatted for quick access to the knowledge a pediatric nurse needs daily, it is packed with concise information on both disease processes and well child care, and offers the clinical advice that comes from years of experience. A particularly helpful feature is the book's cross-referenced index of frequently used terminology that helps users rapidly access crucial information. Importantly, the guide offers valuable suggestions for how to best communicate and work with children using age-appropriate techniques.Seasoned pediatric nurses describe how to assist compassionately and efficiently with painful procedures that can be emotionally taxing for all involved. They share proven and time-tested tips for easing trauma for both child and parent. Each chapter features an introduction and key chapter objectives, followed by short paragraphs and bulleted information organized according to body systems. It focuses on the most commonly seen illnesses within each system and includes, for each diagnosis, an easy-to-understand description, disease manifestations, diagnostic criteria, and interventions. ""Fast Facts in a Nutshell"" boxes provide highlighted, critical information and key clinical pearls that can be put to work immediately.Key Features: Provides current, evidence based information for new pediatric nurses in a concise, easy-to-access bulleted formatPacked with information about commonly seen disease processes and well child care along with sound clinical adviceIncludes age-appropriate techniques for working specifically with childrenPresents a cross-referenced index of frequently used terminology for quick information retrievalHighlights important information in call-out boxes that also include clinical pearls


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