Oz Shy How to Price 9780521887595

Варианты приобретения

Цена: 54910.00T
Кол-во:
Наличие: Поставка под заказ. Есть в наличии на складе поставщика.
Склад Америка: 119 шт.
При оформлении заказа до: 2025-08-04
Ориентировочная дата поставки: Август-начало Сентября
При условии наличия книги у поставщика.

Добавить в корзину

в Мои желания

Автор: Oz Shy
Название: How to Price
Перевод названия: Ценообразование
ISBN: 9780521887595
Издательство: Cambridge Academ
Классификация: ISBN-10: 0521887593
Обложка/Формат: Hardcover
Страницы: 448
Вес: 0.93 кг.
Дата издания: 14/01/2008
Язык: English
Размер: 25.96 x 18.42 x 3.12
Читательская аудитория: Professional & VocationalTertiary Education (US: C
Ссылка на Издательство: Link
Поставляется из: Англии
Описание: Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications.

Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics.
Дополнительное описание: Subject: Economics, business studies / Economic history of thought
Readership: economics, management, operations research, finance, political science, statistics, intermediate microeconomics, industrial organization, business economics, business finance, operations research, political economy, optimization in statistics
Level: undergraduate students, graduate students
Format: 253 x 177 mm 448pp 95 tables
Chapter Titles: 1. Introduction to pricing techniques; 2. Demand and cost; 3. Basic pricing techniques; 4. Bundling and tying; 5. Multipart tariff; 6. Peak-load pricing; 7. Advance booking; 8. Refund strategies; 9. Overbooking; 10. Quality, loyalty, auctions, and advertising; 11. Tariff-choice biases and warranties; 12. Instructor and solution manual.

How to Price, Oz Shy