Marketing Moves - A New Approach to Profits, Growth, and Renewal, Philip Kotler

Автор: Nirmalya Kumar
Название: Marketing as Strategy - The CEO`s Agenda for Driving Growth and Innovation
ISBN: 1591392101 ISBN-13(EAN): 9781591392101
Издательство: McGraw-Hill
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Цена: 30890.00 T
Наличие на складе: Невозможна поставка.
Описание: CEOs are more than frustrated by marketing`s inability to deliver results. Has the profession lost its relevance? This work argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization.

Автор: Jan Hofmeyr
Название: Commitment-Led Marketing: The Key to Brand Profits is in the Customer`s Mind
ISBN: 0471495743 ISBN-13(EAN): 9780471495741
Издательство: Wiley
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Цена: 45400.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: If marketers knew why customers behave the way they do, they would increase their power in gaining the best share of the marketplace. Jan Hofmeyr and John Rice have developed the conversion model, which is a technique that analyzes the degree of a persona s psychological commitment to anything and everything.