Canonic Texts in Media Research, Katz E Elihu, Durham Peters John, Liebes T Tamar,

Автор: Brennen Bonnie
Название: Qualitative Research Methods for Media Studies
ISBN: 0415890225 ISBN-13(EAN): 9780415890229
Издательство: Taylor&Francis
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Цена: 27150.00 T
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This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

Автор: Hansen Anders
Название: Media and Communication Research Methods
ISBN: 023000007X ISBN-13(EAN): 9780230000070
Издательство: Springer
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Цена: 27940.00 T
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Описание: Media and Communication provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes. It provides a new focus on current topics, such as `ethics,` `research questions,` and `markets and corporate trends,` and adopts a considerably more global perspective.

Автор: Gunter B
Название: Media Research Methods
ISBN: 076195659X ISBN-13(EAN): 9780761956594
Издательство: Sage Publications
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Цена: 70750.00 T
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Описание: In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this