Category killers - the retail revolution and its impact on consumer culture, Spector

Автор: ACNielsen
Название: Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs
ISBN: 0471703591 ISBN-13(EAN): 9780471703594
Издательство: Wiley
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Цена: 49630.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980`s forms the foundation of many companies` approach to category management.