Автор: Dilenschneider Robert L. Название: The AMA Handbook of Public Relations ISBN: 0814415253 ISBN-13(EAN): 9780814415252 Издательство: McGraw-Hill Рейтинг: Цена: 32020.00 T Наличие на складе: Поставка под заказ. Описание: Public relations was among the first industries to harness the power of the Internet. This title helps PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage.
Автор: Caywood Clarke Название: Handbook of Strategic Public Relations and Integrated Commun ISBN: 0071767460 ISBN-13(EAN): 9780071767460 Издательство: McGraw-Hill Рейтинг: Цена: 94940.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.
Автор: Michael Levine Название: A Branded World: Adventures in Public Relations and the Creation of Superbrands ISBN: 0471263664 ISBN-13(EAN): 9780471263661 Издательство: Wiley Цена: 22120.00 T Наличие на складе: Поставка под заказ. Описание: Michael Levine shows how branding happens through public relations. He explores in detail the many facets of PR in the branding process, including packaging, damage control, and e-branding. By creating a fictional product and using it as a branding template throughout the book, this resource offers nuts-and-bolts tips for public relations professionals and marketing managers on leveraging PR to build brand identity.
Автор: Betteke van Ruler, Ana Tkalac Vercic and Dejan Ver Название: Public relations metrics ISBN: 0805862730 ISBN-13(EAN): 9780805862737 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
Автор: Phil Harris Название: The Sage Handbook of International Corporate and Public Affairs ISBN: 1446276112 ISBN-13(EAN): 9781446276112 Издательство: Sage Publications Рейтинг: Цена: 163680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The new edition of this book includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline.
Название: Overview to the Public Relations Function ISBN: 1606490990 ISBN-13(EAN): 9781606490990 Издательство: McGraw-Hill Рейтинг: Цена: 24010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The rapid pace of technological change constantly gives rise to new ethical dilemmas. This provides a practical introduction for engineering students that emphasizes ethical decision-making. The authors situate engineering ethics in the wider context of business and environmental ethics and guide students through case studies emphasizing value conflicts often encountered in engineering.
Название: Practitioner`s Guide to Public Relations Research, Measureme ISBN: 1606491016 ISBN-13(EAN): 9781606491010 Издательство: McGraw-Hill Рейтинг: Цена: 21680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The rapid pace of technological change constantly gives rise to new ethical dilemmas. This provides a practical introduction for engineering students that emphasizes ethical decision-making. The authors situate engineering ethics in the wider context of business and environmental ethics and guide students through case studies emphasizing value conflicts often encountered in engineering.
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