Автор: Kim W. Chan, Mauborgne Renee a. Название: Red Ocean Traps (Harvard Business Review Classics) ISBN: 1633692663 ISBN-13(EAN): 9781633692664 Издательство: Неизвестно Рейтинг: Цена: 9190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies.
The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
Автор: Kim W. Chan, Mauborgne Renee Название: Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth ISBN: 0316314048 ISBN-13(EAN): 9780316314046 Издательство: Hachette Book Group Рейтинг: Цена: 32030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Selected as Apple iBooks' Best Business Book of the Month Finalist for the Thinkers50 Strategy Award A Financial Times Business Book of the Month BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.
The best of W. Chan Kim and Ren e Mauborgne's articles on blue ocean strategy, all in one place.
The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and Ren e Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.
Piece by piece, these articles explain the process of creating "blue oceans"--uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide--tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest Harvard Business Review article, "Red Ocean Traps."
Whether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework--and help you implement it in your organization.
This volume includes the articles "Value Innovation: The Strategic Logic of High Growth," "Fair Process: Managing in the Knowledge Economy," "Creating New Maket Space," "Knowing a Winning Business Idea When You See One," "Charting Your Company's Future," "Tipping Point Leadership," "Blue Ocean Strategy," "How Strategy Shapes Structure," "Blue Ocean Leadership," and "Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies."
Is your company spending too much time on strategy development--with too little to show for it?
If you read nothing else on strategy, read these 10 articles (featuring "What Is Strategy?" by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.
HBR's 10 Must Reads on Strategy will inspire you to:
Distinguish your company from rivals
Clarify what your company will and won't do
Craft a vision for an uncertain future
Create blue oceans of uncontested market space
Use the Balanced Scorecard to measure your strategy
Capture your strategy in a memorable phrase
Make priorities explicit
Allocate resources early
Clarify decision rights for faster decision making
This collection of best-selling articles includes: featured article What Is Strategy? by Michael E. Porter, The Five Competitive Forces That Shape Strategy, Building Your Company's Vision, Reinventing Your Business Model, Blue Ocean Strategy, The Secrets to Successful Strategy Execution, Using the Balanced Scorecard as a Strategic Management System, Transforming Corner-Office Strategy into Frontline Action, Turning Great Strategy into Great Performance, and Who Has the D? How Clear Decision Roles Enhance Organizational Performance.
Most company's change initiatives fail. Yours don't have to.
If you read nothing else on change management, read these 10 articles (featuring "Leading Change," by John P. Kotter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization.
HBR's 10 Must Reads on Change Management will inspire you to:
Lead change through eight critical stages
Establish a sense of urgency
Overcome addiction to the status quo
Mobilize commitment
Silence naysayers
Minimize the pain of change
Concentrate resources
Motivate change when business is good
This collection of best-selling articles includes: featured article Leading Change: Why Transformation Efforts Fail by John P. Kotter, Change Through Persuasion, Leading Change When Business Is Good: An Interview with Samuel J. Palmisano, Radical Change, the Quiet Way, Tipping Point Leadership, A Survival Guide for Leaders, The Real Reason People Won't Change, Cracking the Code of Change, The Hard Side of Change Management, and Why Change Programs Don't Produce Change.
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