Competing Globally, Elashmawi

Автор: Williams
Название: Competing against Multinationals in Emerging Markets
ISBN: 1137500301 ISBN-13(EAN): 9781137500304
Издательство: Springer
Рейтинг:
Цена: 55890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.

Автор: Andrew McAuley
Название: International Marketing: Consuming Globally, Thinking Locally
ISBN: 0471897442 ISBN-13(EAN): 9780471897446
Издательство: Wiley
Рейтинг:
Цена: 53800.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). This book is useful for students taking a modular or one semester course in international marketing. The author includes examples that describe the experiences of both SMEs and MNCs.

Автор: Brett Jeanne M
Название: Negotiating Globally
ISBN: 1118602617 ISBN-13(EAN): 9781118602614
Издательство: Wiley
Рейтинг:
Цена: 61250.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Negotiating Globally gives managers a basic reference for learning how to negotiate successfully across boundaries of national culture. Rather than centering on country-specific protocol and customs, this third edition of the popular book provides a general framework to help negotiators anticipate and manage cultural differences.