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Business Vocabulary in Use: Advanced Edition with answers, Bill Mascull

Автор: Bill Mascull
Название:  Business Vocabulary in Use: Advanced Edition with answers   (Деловой лексикон в использовании)
Издательство: Cambridge University Press
Издательство: Cambridge University Press
Классификация:
ELT: специальные навыки
ELT: словарный запас
ELT: Английский язык для бизнеса

ISBN: 0521540704
ISBN-13(EAN): 9780521540704
ISBN: 0-521-54070-4
ISBN-13(EAN): 978-0-521-54070-4
Обложка/Формат: Paperback
Страницы: 134
Вес: 0.388 кг.
Дата издания: 30.09.2004
Серия: Vocabulary in use
Иллюстрации: Illustrations
Размер: 263 x 197 x 9
Читательская аудитория: Elt / tefl
Описание: Business Vocabulary in Use Advanced is a new self-study reference and practice book for advanced learners of English who need vocabulary for business and professional purposes. The book has been carefully researched using the Cambridge International Corpus to ensure that the 2,000 new words and expressions represent the English that native speakers actually use. The book consists of 50 units and follows the highly successful format of the English Vocabulary in use range with presenationa maerial on the lfeft-hand page and practice exercises on the right hand page. The book covers a wide variety of up-to-date business topics and concepts.
Дополнительное описание: Subject: ELT - English for special purposes / ELT - Business English
Readership: business
Format: 134pp
Chapter Titles: Introduction; Part I. The Human Dimension: 1. World of work; 2. Management styles I; 3. Management styles II; 4. Employment and employability; 5. Flexibility and inflexibility; 6. Work-life balance; 7. Managing talent; 8. Team building; 9. The right skills; Part II. Quality: 10. What is quality?; 11. Quality standards; 12. TQM and JIT; 13. Quality and people; 14. The management of change; 15. Striving for perfection; Part III. Competitive Strategy: 16. Strategic thinking; 17. Competition; 18. Companies and their industries; 19. Key strategic issues; 20. Innovation; 21. Preparing for the future; Part IV. Marketing: 22. The four P's and the four C's; 23. Customer satisfaction; 24. Knowing your customers I; 25. Knowing your customers II; 26. Brands and branding; 27. Global brands; Part V. IT and Its Uses: 28. The IT revolution; 29. Internet security; 30. E-commerce: after boom and bust; 31. Knowledge management; 32. Intellectual property; Part VI. Company Finance: 33. Measuring performance; 34. Profit and loss account; 35. Balance sheet I; 36. Balance sheet II; 37. Cashflow statement; 38. Investment ratios; 39. Shareholder value; 40. Accounting standards; Part VII. Corporate Responsibility: 41. Ethics and business; 42. Social reporting; 43. Green issues; 44. Corporate governance; 45. Ethical investment; Part VIII. The Global Economy: 46. Global forces; 47. Investment and debt; 48. Trade; 49. International aid; 50. Sustainable development; Answer key; Index.


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Название: Business Vocabulary in Use: Advanced Second edition Book with answers
ISBN: 0521128293 ISBN-13(EAN): 9780521128292
Издательство: Cambridge University Press
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Наличие на складе: Есть
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Издательство: Cambridge University Press
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Наличие на складе: Есть
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Наличие на складе: Есть
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