Автор: Grant Robert M Название: Contemporary Strategy Analysis: Text and Cases Edition, 9th Edition ISBN: 1119120845 ISBN-13(EAN): 9781119120841 Издательство: Wiley Рейтинг: Цена: 59130.00 T Наличие на складе: Невозможна поставка. Описание: Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.
Автор: Richard Normann Название: Service Management : Strategy and Leadership in Service Business, 3rd Edition ISBN: 0471494399 ISBN-13(EAN): 9780471494393 Издательство: Wiley Рейтинг: Цена: 42240.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the world of industry and management, the service industry is unique. This book provides a comprehensive framework in which to discuss the unique management issues of the service industry, and looks into the special characteristics of services and the conditions necessary for success in the management of service organizations.
Автор: George S. Day Название: Wharton on Dynamic Competitive Strategy ISBN: 0471689572 ISBN-13(EAN): 9780471689577 Издательство: Wiley Рейтинг: Цена: 24280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book addresses one of the most pervasive issues on the corporate agenda: staying competitive. Wharton on Dynamic Competitive Strategy is not only a rich source of ideas and concepts but a valuable guide to help readers triumph in todaya s marketplace. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.
Автор: Besanko D Название: Economics of Strategy 5e International Student Version ISBN: 0470484837 ISBN-13(EAN): 9780470484838 Издательство: Wiley Рейтинг: Цена: 49620.00 T Наличие на складе: Поставка под заказ. Описание: Economics of Strategy enables managers to perform a comprehensive analysis of a firm`s strategy using the necessary frameworks and tools. The fifth edition now includes a new introduction to the essential concepts from microeconomics that form the building blocks of strategy.
Автор: Thomas David B., Barlow Mike Название: The Executive`s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business ISBN: 0470886021 ISBN-13(EAN): 9780470886021 Издательство: Wiley Рейтинг: Цена: 36950.00 T Наличие на складе: Поставка под заказ. Описание: Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies.
Автор: Esty Название: Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage ISBN: 0470393742 ISBN-13(EAN): 9780470393741 Издательство: Wiley Рейтинг: Цена: 22460.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically.
