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Project Management for the Pharmaceutical Industry, 


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Название:  Project Management for the Pharmaceutical Industry
ISBN: 9781138247420
Издательство: Taylor&Francis
Классификация:


ISBN-10: 1138247421
Обложка/Формат: Paperback
Страницы: 298
Вес: 0.55 кг.
Дата издания: 03.10.2016
Язык: English
Размер: 176 x 244 x 24
Ссылка на Издательство: Link
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Поставляется из: Европейский союз

Give and Take: Developmental Foreign Aid and the Pharmaceutical Industry in East Africa

Автор: Chorev Nitsan
Название: Give and Take: Developmental Foreign Aid and the Pharmaceutical Industry in East Africa
ISBN: 0691197857 ISBN-13(EAN): 9780691197852
Издательство: Wiley
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Цена: 92930.00 T
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Описание:

Give and Take looks at local drug manufacturing in Kenya, Tanzania, and Uganda, from the early 1980s to the present, to understand the impact of foreign aid on industrial development. While foreign aid has been attacked by critics as wasteful, counterproductive, or exploitative, Nitsan Chorev makes a clear case for the effectiveness of what she terms "developmental foreign aid."

Against the backdrop of Africa's pursuit of economic self-sufficiency, the battle against AIDS and malaria, and bitter negotiations over affordable drugs, Chorev offers an important corrective to popular views on foreign aid and development. She shows that when foreign aid has provided markets, monitoring, and mentoring, it has supported the emergence and upgrading of local production. In instances where donors were willing to procure local drugs, they created new markets that gave local entrepreneurs an incentive to produce new types of drugs. In turn, when donors enforced exacting standards as a condition to access those markets, they gave these producers an incentive to improve quality standards. And where technical know-how was not readily available and donors provided mentoring, local producers received the guidance necessary for improving production processes.

Without losing sight of domestic political-economic conditions, historical legacies, and foreign aid's own internal contradictions, Give and Take presents groundbreaking insights into the conditions under which foreign aid can be effective.


Brand Medicine

Автор: Blackett
Название: Brand Medicine
ISBN: 0333930983 ISBN-13(EAN): 9780333930984
Издательство: Springer
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Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This text by Interrand Newell and Sorrell provides thinking on branding for the pharmaceutical industry and lessons for anyone involved in brand development and management.

Changing Innovation in the Pharmaceutical Industry

Автор: Andre Jungmittag; Guido Reger; Thomas Reiss
Название: Changing Innovation in the Pharmaceutical Industry
ISBN: 364208673X ISBN-13(EAN): 9783642086731
Издательство: Springer
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Цена: 144410.00 T
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Описание: The internationalization of research and technology is one key component of the globalization of trade and business, with potentially major impacts on patterns of economic development and public policies worldwide. Although certain aspects of this internationalization trend are well documented, and some effects can be quantified, the overall processes are extremely complex and the outcomes are highly uncertain. The existence of the phenomenon is generally accepted, but its importance and the trends are currently the topic of a lively debate. This study on "New Ways in Drug Development in Pharmaceuticals" is part of a three year project which aims at investigating how new concepts of industrial knowledge creation are implemented in the different environ- ments of the innovation systems of the United States and Germany. The main focus of the overall project is a series of case studies of innovation practice in different national and sectoral contexts. The following sectors and technological fields are investigated: pharmaceuticals and new ways in drug development by the Fraunhofer Institute for Systems and Innovation Research (ISI), advanced materials by the University Hohenheim, Insti- tute of International Management and Innovation (Alexander Gerybadze), financial services and home banking by the Massachusetts Institute of Tech- nology (MIT), Center for Industrial Performance (Richard Lester) and the Sloan School of Management (Edward Roberts). Financially the project was supported by the German-American Academic Council, the German Federal Minstry of Education, Science Research and Technology and the Fraunhofer Society.

Innovating in a Learning Community

Автор: Kai Reimers; Xunhua Guo; Mingzhi Li; Bin Xie; Tian
Название: Innovating in a Learning Community
ISBN: 3319050974 ISBN-13(EAN): 9783319050973
Издательство: Springer
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Цена: 46570.00 T
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Описание: How do firms jointly develop open information infrastructures? - This book provides answers to these questions and draws conclusions regarding the challenges and new capabilities that firms will need in a world in which participation in the building of open information infrastructures becomes a necessary task for commercial organizations.

Science and Innovation

Автор: Gambardella
Название: Science and Innovation
ISBN: 0521062063 ISBN-13(EAN): 9780521062060
Издательство: Cambridge Academ
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Цена: 40120.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This text deals with an important phenomenon for competitiveness and innovation in industry - the growing use of basic scientific principles in industrial research. It focuses on the pharmaceutical industry, and discusses how developments in molecular biology are influencing the strategies of drug companies.

Economics and Management in the Biopharmaceutical Industry in the USA

Автор: Kim
Название: Economics and Management in the Biopharmaceutical Industry in the USA
ISBN: 1138500275 ISBN-13(EAN): 9781138500273
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание: This book presents an overview of the biopharmaceutical industry, putting it in a historical context. It provides readers with a detailed account of the achievements in drug discovery and development and current biopharmaceutical industry issues.

Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

Автор: St P Slatter
Название: Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
ISBN: 1138793523 ISBN-13(EAN): 9781138793521
Издательство: Taylor&Francis
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Цена: 117390.00 T
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Описание: This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

Competition and Marketing Strategies in the Pharmaceutical Industry (Rle Marketing)

Автор: St P. Slatter Stuart
Название: Competition and Marketing Strategies in the Pharmaceutical Industry (Rle Marketing)
ISBN: 1138971367 ISBN-13(EAN): 9781138971363
Издательство: Taylor&Francis
Рейтинг:
Цена: 48990.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

Brand Planning for the Pharmaceutical Industry

Автор: Maclennan
Название: Brand Planning for the Pharmaceutical Industry
ISBN: 1138247820 ISBN-13(EAN): 9781138247826
Издательство: Taylor&Francis
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Цена: 57150.00 T
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Описание: Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in Marketing Planning - market segmentation and branding, and the inter-relationship between these two - and with this book makes them key topics for discussion. Brand Planning for the Pharmaceutical Industry begins by exploring what branding is and why it is of importance, particularly to the pharmaceutical sector. The book then goes on to show how branding can be integrated into the early stages of the commercialization process for new products, both in theory and in the 'real' world. The book provides a step-by-step guide to brand planning, using market segmentation as the starting point. The book is split into two parts, the first dealing comprehensively with brand planning for products yet to get to the market, with the second part applying the same process to products that are already on the market. Both parts are extremely pragmatic, full of pertinent examples and insights from the pharmaceutical industry, and are directly applicable to your own brand planning. Brand Planning for the Pharmaceutical Industry concludes by confronting the problems that organizations are likely to have in actually making brand planning an integral part of their work and presents strategies for dealing with them.

The Development of Scientific Marketing in the Twentieth Century

Автор: Gaudilliere
Название: The Development of Scientific Marketing in the Twentieth Century
ISBN: 1848935595 ISBN-13(EAN): 9781848935594
Издательство: Taylor&Francis
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Цена: 158230.00 T
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Описание: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

The Development of Scientific Marketing in the Twentieth Century

Автор: Gaudilliere
Название: The Development of Scientific Marketing in the Twentieth Century
ISBN: 113863011X ISBN-13(EAN): 9781138630116
Издательство: Taylor&Francis
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Цена: 64300.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

Innovation and Marketing in the Pharmaceutical Industry

Автор: Min Ding; Jehoshua Eliashberg; Stefan Stremersch
Название: Innovation and Marketing in the Pharmaceutical Industry
ISBN: 1461478006 ISBN-13(EAN): 9781461478003
Издательство: Springer
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Цена: 214280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume details state-of-the art research findings and new conceptual thinking related to pharmaceutical marketing. It covers all major aspects, including R&D, promotion, pricing, branding, competitive strategy, portfolio analysis.


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