Cases for event management and event tourism, 

Автор: Helmut Schw?¤germann,Peter Mayer,Yi Ding
Название: Handbook Event Market China
ISBN: 3110372363 ISBN-13(EAN): 9783110372366
Издательство: Walter de Gruyter
Цена: 86720.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.

Автор: Van Der Wagen, Lynn (northern Sydney Institute) White, Lauren
Название: Event management : for tourism, cultural, business and sporting events
ISBN: 017039445X ISBN-13(EAN): 9780170394451
Издательство: Cengage Learning
Рейтинг:
Цена: 63350.00 T
Наличие на складе: Невозможна поставка.
Описание: Events Management: For Tourism, Cultural, Business, and Sporting Events, 5e is a comprehensive learning resource for students of the Diploma of Event Management and undergraduate students in Event Management. This edition adopts a scaffolded learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events. Case studies highlighting local and global events add context and introduce students to best practices of managing events of various scales and geographical contexts.

Автор: Conrady Roland, Ruetz David, Aeberhard Marc
Название: Luxury Tourism: Market Trends, Changing Paradigms, and Best Practices
ISBN: 3030598950 ISBN-13(EAN): 9783030598952
Издательство: Springer
Рейтинг:
Цена: 55890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future.

Автор: Staedler, Raphaela (senior Lecturer In Event Management, University Of Hertfordshire, Uk)
Название: Knowledge management in event organisations
ISBN: 1911635441 ISBN-13(EAN): 9781911635444
Издательство: Неизвестно
Рейтинг:
Цена: 41800.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides an in-depth understanding of the challenging nature of events, where knowledge needs to be created and shared both pre-event and during the event, as well as stored effectively post-event. Generic KM frameworks and models are introduced, applied and adapted in order for event organisers to avoid `reinventing the wheel` each year.

Автор: Getz, Professor Donald (professor Emeritus, University Of Calgary, Canada)
Название: Event impact assessment
ISBN: 1911635034 ISBN-13(EAN): 9781911635031
Издательство: Неизвестно
Рейтинг:
Цена: 147840.00 T
Наличие на складе: Невозможна поставка.
Описание: Event Impact Assessment is the first text to develop professionalism for IA and evaluation in these applied management fields. It positions impact assessment within sustainability and responsibility paradigms and recommend goals, methods and measures for planning, evaluation and impact assessment pertaining to events and tourism.

Автор: Cousins, John (Director of The Food and Beverage Training Company, London) Foskett, David (Emeritus Professor of Hospitality Studies, University of We
Название: Food and Beverage Management
ISBN: 1915097266 ISBN-13(EAN): 9781915097262
Издательство: Неизвестно
Рейтинг:
Цена: 53490.00 T
Наличие на складе: Поставка под заказ.
Описание: This 6th edition has been updated and revised to take account of current trends within education and the HLT industries, including changes brought about by COVID and Brexit, as well the impact of the increasing use kitchen/service robotics, changes to allergen regulations and issues of sustainability and business ethics.

Автор: Antchak, Vladimir, Phd. (lecturer In Events Management, College Of Business, Law And Social Sciences, University Of Derby, Uk) Ziakas, Vassilios (asso
Название: Event portfolio management
ISBN: 1911396919 ISBN-13(EAN): 9781911396918
Издательство: Неизвестно
Рейтинг:
Цена: 147840.00 T
Наличие на складе: Невозможна поставка.
Описание: A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of `Theory` and `Practice` it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.

Название: Festival and event tourism
ISBN: 1789248663 ISBN-13(EAN): 9781789248661
Издательство: Неизвестно
Рейтинг:
Цена: 136950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Festivals and events come with their own unique challenges and opportunities, so destinations must consider their responsibility to local people and host them sustainably. This book covers the sustainability, community involvement and destination marketing aspects of festivals and events, as well as marketing, branding and promotion.

Название: Dictionary of event studies, event management and event tourism
ISBN: 1911635794 ISBN-13(EAN): 9781911635796
Издательство: Неизвестно
Рейтинг:
Цена: 133050.00 T
Наличие на складе: Невозможна поставка.
Описание: A complete and thorough ontology of the study of planned events and the professional practice of event management and event tourism. Contains user friendly explanations and language to explain and contextualise jargon and technical terms within this wide and varied field.

Автор: Thirumaran K., Klimkeit Dirk, Tang Chun Meng
Название: Service Excellence in Tourism and Hospitality: Insights from Asia
ISBN: 3030576965 ISBN-13(EAN): 9783030576967
Издательство: Springer
Рейтинг:
Цена: 130430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors.

Автор: Cerdeira Bento Joгo P., Martнnez-Roget Fнdel, Pereira Elisabeth T.
Название: Academic Tourism: Perspectives on International Mobility in Europe
ISBN: 3030572900 ISBN-13(EAN): 9783030572907
Издательство: Springer
Рейтинг:
Цена: 149060.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the latest knowledge on the still under-researched field of academic tourism, which over the past decade has gained in importance at local and national economic levels as a result of increasing international mobility of students and academic staff in higher education.

Автор: Helmut Schwagermann, Peter Mayer, Yi Ding
Название: Handbook Event Market China
ISBN: 3110578565 ISBN-13(EAN): 9783110578560
Издательство: Walter de Gruyter
Рейтинг:
Цена: 30930.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Events, such as trade fairs, conferences and corporate events, are effective communication tools, which have positive effects for the regions they are held in. China realised this fact years ago and has invested massively in the event infrastructure, becoming one of the global hotspots of the event business.This publication highlights the development of China's event industry as well as the changing role of China in the global event market.