Corporate reputation, brand and communication, Roper, Stuart Fill, Chris
Автор: Schnee Christian Название: Political Reputation Management ISBN: 1138796565 ISBN-13(EAN): 9781138796560 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Basd on interviews with leading communicators and journalists, this book draws a unique picture of how political reputations are managed and perceived.
Автор: Kaul Asha, Chaudhri Vidhi Название: Corporate Communication Through Social Media: Strategies for Managing Reputation ISBN: 9386446197 ISBN-13(EAN): 9789386446190 Издательство: Sage Publications Рейтинг: Цена: 26190.00 T Наличие на складе: Нет в наличии. Описание: Provides a comprehensive look at social-mediated developments in corporate and organizational communication and examines the consequent implications for reputation management
Автор: Melewar, Tc Название: Facets of Corporate Identity, Communication and Reputation ISBN: 0415405270 ISBN-13(EAN): 9780415405270 Издательство: Taylor&Francis Рейтинг: Цена: 188850.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Melewar, Tc Название: Facets of Corporate Identity, Communication and Reputation ISBN: 0415405289 ISBN-13(EAN): 9780415405287 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Carroll Craig E. Название: The Handbook of Communication and Corporate Reputation ISBN: 1119061237 ISBN-13(EAN): 9781119061236 Издательство: Wiley Рейтинг: Цена: 50630.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.
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Автор: Marcos Ormeno; Prof. Dr. Ralph Berndt Название: Managing Corporate Brands ISBN: 3835007815 ISBN-13(EAN): 9783835007819 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Publications bridging the gap between brand management and communication management very often focus on product brands. In his dissertation, the author uses corporate brands as the starting point rather than product brands. Both a - havioural approach (for the purposes of deductively developing a stimul- organism-response framework) and a managerial approach (for the purposes of developing a decision-making model for selecting corporate communication tools) are examined with the results of the behavioural analysis being integrated into the managerial analysis. The author succeeds in dealing with a ?eld seldom explored in such depth in marketing literature in an innovative way. The choice of subject stems from his position in the corporate marketing department of a global automotive company. I wish the book the wide readership it deserves. Prof. Dr. Ralph Berndt Preface In competition for prestige it seems only sensible to try to perfect our image rather than ourselves. That seems the most economical, direct way to produce the desired result. Accustomed to live in a world of pseudo-events, celebrities, dissolving forms, and shadowy but overshadowing images, we mistake our shadows for ourselves. To us they seem more real than reality. Why should they not seem so to others? Daniel Boorstin, The Image This research was initiated and completed during my ?ve-year tenure at the G- man-American automotive company DaimlerChrylser AG. The company funded and supported my participation in the doctoral programme of the University of Tubingen as an external doctoral candidate.
Автор: Schnee, Christian Название: Political Reputation Management ISBN: 036787055X ISBN-13(EAN): 9780367870553 Издательство: Taylor&Francis Рейтинг: Цена: 44910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Basd on interviews with leading communicators and journalists, this book draws a unique picture of how political reputations are managed and
Автор: Lafarre Anne Название: AGM in Europe ISBN: 1787435342 ISBN-13(EAN): 9781787435346 Издательство: Emerald Рейтинг: Цена: 109760.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Anne Lafarre combines wide ranging empirical legal and economic research to analyse and understand the real role of the AGM in the European businesses and corporate governance frameworks today.
Автор: Langham, Tony Название: Reputation management ISBN: 1787566102 ISBN-13(EAN): 9781787566101 Издательство: Emerald Рейтинг: Цена: 25730.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.
Автор: Aula, Pekka Heinonen, Jouni Название: Reputable firm ISBN: 3319220071 ISBN-13(EAN): 9783319220079 Издательство: Springer Рейтинг: Цена: 55890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business.
Автор: Greenwood Название: Public Relations and Whistleblowing ISBN: 1138293776 ISBN-13(EAN): 9781138293779 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice. Drawing on extensive research on Fortune 1000 and Wilshire 5000 corporations, this book reveals executives` attitudes and relationships toward their organizations and their impact on whistleblowing.
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