Contemporary Issues in Luxury Brand Management, Studente, Sylvie

Автор: Homer, Karen
Название: Little book of Alexander McQueen
ISBN: 1847961002 ISBN-13(EAN): 9781847961006
Издательство: Carlton Books
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Цена: 14770.00 T
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Описание: An illustrated exploration of the story behind the brand, from Alexander McQueen`s own early days to the current leadership of Sarah Burton. Includes a collection of finished designs, close-up details and personal sketches.

Автор: Mitterfellner, Olga
Название: Luxury Fashion Brand Management
ISBN: 0367643588 ISBN-13(EAN): 9780367643584
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Автор: Byoungho Jin; Elena Cedrola
Название: Fashion Branding and Communication
ISBN: 1137523425 ISBN-13(EAN): 9781137523426
Издательство: Springer
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Цена: 46570.00 T
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Описание: This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands.

Автор: M. Merk
Название: Luxury Sales Force Management
ISBN: 1349467316 ISBN-13(EAN): 9781349467310
Издательство: Springer
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Цена: 32600.00 T
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Описание: The sales team can often make or break the success of new brands or products. This comprehensive guide provides strategies, models and checklists to help managers and directors strengthen the relationships of their firm`s sales force with their own or other brands, maximizing turnover and profit in the long run.

Автор: Ranga Love, Professor Launce
Название: The Ghost of Luxury: Strategic Luxury Brand Management
ISBN: 1947752197 ISBN-13(EAN): 9781947752191
Издательство: Неизвестно
Цена: 64360.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

'Luxury' is possibly the most maltreated word ever. From luxury water to luxury toothpicks, it has been widely accepted as 'the prefix' around the globe. It is a universal understanding now that the term 'luxury' means different to different individuals. It is also not clandestine anymore that it can and will never have a touchstone definition. This being the absolute truth, it becomes even more taxing for a luxury brand to appease every point of view. For some, luxury is the pinnacle of cultivation that should not be made obtainable to masses. Others have a more liberal approach, where its democratisation holds no negative value. Some of them scorn the products with hefty price tags, while others mock the existence of so-called entry-level luxury products.

When the liberty of expression allows an individual to hold a private philosophy on luxury, it also provides adequate room for every luxury brand to execute theirs. As a consequence, risemultiple types of luxury brands, some very exclusive, some only in name, and some, absolutely not. It is unjust to delist a brand from Luxury for modesty of price or for its accessibility through twenty different e-commerce websites. What is more imperative is to discuss the aspects that place a brand within the periphery of luxury. This book classifies luxury by practicality and not on strict and outdated 'not-to-do' notions about luxury.

Luxury has repeatedly declared its exceptionality through Brand Identity. But it does no good if there are too many similar cores in the market. Paradoxically, the industry itself has crumbled into duplicated and replicated brand essences. The poaching and encroaching of brand identities have become a commonplace. Many luxury brands, in fact only serve grandiloquence in the name of Identity. The concept of Brand Identity may have been efficient for luxury brands in ancient times. But, as everything trickles down, it prolongs to stay pertinent for mass and premium brands only. The book advocates the upgraded concept of Brand Extremity, as an appropriate surrogate for Brand Identity. Real examples are discussed to enumerate creation of Brand Extremity for a few luxury brands.

Many good books and articles are available on the topic of luxury. The greatest amongst them have been formalised with mature luxury professionals in mind. While this book also caters to higher level luxury managers, it does not ignore the academicians, luxury education aspirants and general luxury enthusiasts in any way. It is the reason why each chapter precedes a thought provoking prologue. And, what brand is a luxury brand if it is not a storyteller.

'The Ghost of Luxury: Strategic Luxury Brand Management' is a radical explication built atop the strong founding principles of legendary heritage luxury houses. It not only highlights luxury strategies that have now become obsolete but also recommends their ultra modern replacement. This book throws light on the secret ingredients of mysterious luxury businesses. It is an ideal read for the brands yet to decipher the magical spells mastered by mature luxury brands. Mature luxury brands, on the other hand, will find novice strategies aligned to their own traditional laws, but more aggressive and new age in nature.

Название: International Luxury Brand Strategy
ISBN: 113861484X ISBN-13(EAN): 9781138614840
Издательство: Taylor&Francis
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Цена: 40820.00 T
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Описание: This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21st century. It gives an overview on how a luxury brand is created through economic rules and through firms adopting new management models in multiple dimensions.

Название: International Luxury Brand Strategy
ISBN: 1138614831 ISBN-13(EAN): 9781138614833
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21st century. It gives an overview on how a luxury brand is created through economic rules and through firms adopting new management models in multiple dimensions.

Автор: M. Sicard
Название: Luxury, Lies and Marketing
ISBN: 1349443077 ISBN-13(EAN): 9781349443079
Издательство: Springer
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Цена: 41920.00 T
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Описание: Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy

Автор: Jean-No?l Kapferer; Joachim Kernstock; Tim Oliver
Название: Advances in Luxury Brand Management
ISBN: 3319845748 ISBN-13(EAN): 9783319845746
Издательство: Springer
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Цена: 167700.00 T
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Описание: Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.

Автор: Isabel Cantista; Teresa S?daba
Название: Understanding Luxury Fashion
ISBN: 3030256537 ISBN-13(EAN): 9783030256531
Издательство: Springer
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Цена: 149060.00 T
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Описание: Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury.

Автор: Ana Pinto Borges, Paula Rodrigues
Название: New Techniques for Brand Management in the Healthcare Sector
ISBN: 1799830357 ISBN-13(EAN): 9781799830351
Издательство: Mare Nostrum (Eurospan)
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Цена: 181110.00 T
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Описание: Explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified.

Название: Contemporary Issues in Branding
ISBN: 1138368539 ISBN-13(EAN): 9781138368538
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Нет в наличии.
Описание: This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present in the digital era.