Автор: Jackson, Jane Название: Introducing Language and Intercultural Communication 2 new ed. ISBN 9781138481619 ISBN: 1138481610 ISBN-13(EAN): 9781138481619 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Нет в наличии. Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.
Автор: Holliday, Adrian (Canterbury Christchurch University, UK) Название: Understanding intercultural communication ISBN: 0815352395 ISBN-13(EAN): 9780815352396 Издательство: Taylor&Francis Рейтинг: Цена: 45930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:
the positive contribution of people from diverse cultural backgrounds;
the politics of Self and Other which promote negative stereotyping;
the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.
Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.
Автор: Jane Jackson Название: The Routledge Handbook of Language and Intercultural Communication ISBN: 1138389455 ISBN-13(EAN): 9781138389458 Издательство: Taylor&Francis Рейтинг: Цена: 234790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Providing a comprehensive historical survey of language and intercultural communication studies, this handbook is an indispensable resource for students and scholars working in the fields of intercultural communication, applied linguistics, TESOL/TEFL and communication studies.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Ting-Toomey Stella Название: Communicating Across Cultures, Second Edition ISBN: 1462536476 ISBN-13(EAN): 9781462536474 Издательство: Taylor&Francis Рейтинг: Цена: 58170.00 T Наличие на складе: Невозможна поставка. Описание: This highly regarded text--now revised and expanded with 50% new material--helps students and professionals build their knowledge and competencies for effective intercultural communication in any setting. The authors' comprehensive, updated theoretical framework (integrative identity negotiation theory) reveals how both verbal and nonverbal communication are affected by multilayered facets of identity. Written in a candid, conversational style, the book is rich with engaging examples illustrating cultural conflicts and misunderstandings that arise in workplace, educational, interpersonal, and community contexts. Readers learn how to transform polarized conversations into successful intercultural engagements by combining knowledge about culture with mindful listening and communication skills. New to This Edition *Extensively revised to reflect the ongoing development of integrative identity negotiation theory, nearly 20 years of research advances, the growing diversity of the United States, and global trends. *Chapter providing a mindfulness lens on intercultural and intergroup communication competence. *Chapter on culture shock in sojourners (international students, global businesspeople, and others). *Chapter on immigrants' acculturation processes. *Lively chapter-opening case examples, including compelling personal stories. *End-of-chapter summaries, "Mindful Guidelines" to put into practice, and critical thinking questions. *New and expanded discussions of hot topics: cross-cultural workplaces, community building, peace building, romantic relationships, prejudice and discrimination, microaggressions, and ethical issues.
Автор: Piller Ingrid Название: Intercultural Communication: A Critical Introduction ISBN: 1474412912 ISBN-13(EAN): 9781474412919 Издательство: Bloomsbury Academic Рейтинг: Цена: 28500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Combining perspectives from discourse analysis and sociolinguistics, the second edition of this popular textbook provides students with an up-to-date overview of the field of intercultural communication.
Автор: Sorrells Kathryn Название: Globalizing Intercultural Communication ISBN: 1452299331 ISBN-13(EAN): 9781452299334 Издательство: Sage Publications Рейтинг: Цена: 120390.00 T Наличие на складе: Поставка под заказ. Описание: A student-focused reader organized around both established and contemporary areas of intercultural communication research and theory.
Название: Why love matters ISBN: 1433129299 ISBN-13(EAN): 9781433129292 Издательство: Peter Lang Рейтинг: Цена: 172440.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As our current systems of decision-making are increasingly unable to meet the global challenges of climate change, resource depletion, poverty, healthcare, economic instability and global violence, the contributors in this book make a radical proposal for an innovative form of governance that is based on core human values such as love, compassion, care, justice and dignity. Arising from a concern that the «old paradigm» of alienation, consumerism, selfishness and exploitation is damaging for humankind and the family of Earth, the book postulates that a new way of being must be in place so that intrinsic values of caring for others should underpin the intent of our decisions at personal, regional, national, international and global levels. With illustrative references and examples in fields of politics, economy, health and peace, the content of this book argues forcefully that Love, with a capital L, matters in governance, where values can serve as the basis to transform human consciousness about international institutions, community relationships and individual actions. Why Love Matters provides an important introductory text to students of global governance, management studies, political economics, international relations and peace studies, and equally offers illuminating and instructive ideas to leaders, managers and practitioners who are interested in what values-based governance means and looks like and how to go about it in practice.
Автор: Stephane Goldstein Название: Informed Societies: Why information literacy matters for citizenship, participation and democracy ISBN: 1783303913 ISBN-13(EAN): 9781783303915 Издательство: Facet Рейтинг: Цена: 211200.00 T Наличие на складе: Невозможна поставка. Описание: This book explains how and why information literacy can help to foster critical thinking and discerning attitudes, enabling citizens to play an informed role in society and its democratic processes.
Автор: Corbett John Название: An Intercultural Approach to English Language Teaching ISBN: 178892861X ISBN-13(EAN): 9781788928618 Издательство: Gazelle Book Services Рейтинг: Цена: 218330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is a thoroughly revised, updated and expanded edition of a practical introduction to intercultural education for teachers of English as a second language. This new edition addresses developments in the field since the publication of the 1st edition, including the impact of online resources for English language education.
Автор: Daniel Walsch Название: Why Communication Matters ISBN: 1516501152 ISBN-13(EAN): 9781516501151 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 73530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Why Communication Matters is a compilation of entries from the blog of the same name. Taken together these clear, concise essays make the case for the relevance of real, meaningful, effective communication in both professional and personal life.The essays are organized by theme into eleven chapters. These themes include relationships, communication in the classroom and on the job, communication for self-improvement, and leadership. The book also touches on communication theories and concepts, shares the author's reflections, and looks ahead to what the future of interpersonal communication may hold. Each of the entries is followed by discussion questions for use in class or as prompts for self-reflection or writing.The organization of the text allows professors and students to move effortlessly between topics, making the connections that seem most appropriate for the organization of diverse communication courses. Designed to lead to meaningful interactions among those who aim to advance the act of communicating in their personal and professional lives, Why Communication Matters can be used in communication courses and by professionals whose careers require excellent communication skills.
Автор: Packer, Jeremy Название: Communication Matters ISBN: 0415782244 ISBN-13(EAN): 9780415782241 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz