Hinduism in Middle India: Narasimha, The Lord of the Middle, Lavanya Vemsani
Автор: Karapanagiotis Nicole Название: Branding Bhakti: Krishna Consciousness and the Makeover of a Movement ISBN: 0253054893 ISBN-13(EAN): 9780253054890 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 26750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse?
In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the International Society for Krishna Consciousness (ISKCON). Known primarily for their orange robes, shaved heads, ecstatic dancing on the streets, and exuberant Hindu-style temple worship, many contemporary ISKCON groups are radically reinventing their public presentation and their style of worship in order to attract a global audience to their movement. Karapanagiotis explores their innovative and complex approaches in both the United States and India by following three new ISKCON brands aimed at gathering new followers. Each is led by a world-renowned ISKCON guru and his global disciples, and each is promoted through a mix of digital and social media and the construction of an innovative "worship-scape." These new spaces trade ISKCON's traditional temples for corporate work-life balance programs, posh yoga studios, urban spiritual lounges, edgy mantra clubs/lofts, and rural meditative retreat facilities.
Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but also highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.
Автор: Prabhavananda Название: The Spiritual Heritage of India ISBN: 0367144204 ISBN-13(EAN): 9780367144203 Издательство: Taylor&Francis Рейтинг: Цена: 117390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book, first published in 1962, is an analysis of the history of the philosophy of a country that has never distinguished philosophy from religion. Indian philosophy is not merely metaphysical speculation, but has its foundation in immediate perception.
Автор: Lavanya Vemsani Название: Modern Hinduism in Text and Context ISBN: 135004508X ISBN-13(EAN): 9781350045088 Издательство: Bloomsbury Academic Рейтинг: Цена: 126720.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Modern Hinduism in Text and Context brings together textual and contextual approaches to provide a holistic understanding of modern Hinduism. It examines new sources - including regional Saiva texts, Odissi dance and biographies of Nationalists - and discusses topics such as yoga, dance, visual art and festivals in tandem with questions of spirituality and ritual.
The book addresses themes and issues yet to receive in-depth attention in the study of Hinduism. It shows that Hinduism endures not only in texts, but also in the context of festivals and devotion, and that contemporary practice, devotional literature, creative traditions and ethics inform the intricacies of a religion in context.
Lavanya Vemsani draws on social scientific methodologies as well as history, ethnography and textual analysis, demonstrating that they are all part of the toolkit for understanding the larger framework of religion in the context of emerging nationhood, transnational and transcultural interactions.
Название: Modern Hinduism in Text and Context ISBN: 1350147915 ISBN-13(EAN): 9781350147911 Издательство: Bloomsbury Academic Рейтинг: Цена: 34840.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Modern Hinduism in Text and Context brings together textual and contextual approaches to provide a holistic understanding of modern Hinduism. It examines new sources - including regional Saiva texts, Odissi dance and biographies of Nationalists - and discusses topics such as yoga, dance, visual art and festivals in tandem with questions of spirituality and ritual.
The book addresses themes and issues yet to receive in-depth attention in the study of Hinduism. It shows that Hinduism endures not only in texts, but also in the context of festivals and devotion, and that contemporary practice, devotional literature, creative traditions and ethics inform the intricacies of a religion in context.
Lavanya Vemsani draws on social scientific methodologies as well as history, ethnography and textual analysis, demonstrating that they are all part of the toolkit for understanding the larger framework of religion in the context of emerging nationhood, transnational and transcultural interactions.
Автор: Karapanagiotis Nicole Название: Branding Bhakti: Krishna Consciousness and the Makeover of a Movement ISBN: 0253054885 ISBN-13(EAN): 9780253054883 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 71060.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse?
In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the International Society for Krishna Consciousness (ISKCON). Known primarily for their orange robes, shaved heads, ecstatic dancing on the streets, and exuberant Hindu-style temple worship, many contemporary ISKCON groups are radically reinventing their public presentation and their style of worship in order to attract a global audience to their movement. Karapanagiotis explores their innovative and complex approaches in both the United States and India by following three new ISKCON brands aimed at gathering new followers. Each is led by a world-renowned ISKCON guru and his global disciples, and each is promoted through a mix of digital and social media and the construction of an innovative "worship-scape." These new spaces trade ISKCON's traditional temples for corporate work-life balance programs, posh yoga studios, urban spiritual lounges, edgy mantra clubs/lofts, and rural meditative retreat facilities.
Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but also highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.
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