How does a new intranet shape an ongoing merger integration process? Katja Schonian analyses internal communication and branding strategies in connection with the implementation of a new company intranet. Based on qualitative data, the study contrasts managerial expectations and everyday usage of the intranet in distinct work settings. Relying on social practice theories and research in Science & Technology Studies, Katja Schonian unpacks the different logics the intranet brings together and, furthermore, interrogates the characteristics that make an (un-)workable technology. This book provides readers with new insights into the dynamics of a merger integration process and the increasing digitalization of contemporary knowledge work.
