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Marketing Analytics: Based on First Principles, Palmatier Robert W., Petersen J. Andrew, Germann Frank


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Цена: 337190.00T
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При оформлении заказа до: 2025-07-23
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Автор: Palmatier Robert W., Petersen J. Andrew, Germann Frank
Название:  Marketing Analytics: Based on First Principles
ISBN: 9781352013214
Издательство: Bloomsbury Academic
Издательство: Bloomsbury Academic
Классификация: ISBN-10: 1352013215
Обложка/Формат: Hardback
Страницы: 432
Вес: 0.88 кг.
Дата издания: 24.03.2022
Серия: Economics/Business/Finance
Язык: English
Размер: 240 x 162 x 23
Читательская аудитория: College/higher education
Ключевые слова: Economics, finance, business & management,Sales & marketing management, BUSINESS & ECONOMICS / Marketing / General
Поставляется из: США
Описание:

Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today.

Authored by world-leading authorities in the field, Marketing Analytics provides a thoroughly contemporary overview of marketing analytics and coverage of a wide range of cutting edge data analytics techniques. It offers a powerful framework, organising data analysis techniques around solving four underlying marketing problems: the First Principles of Marketing. In this way, it offers an action-oriented, applied approach to managing marketing complexities and issues, and a sound grounding in making effective decisions based on strong evidence. It is supported by vivid international cases and examples, and applied pedagogical features. The companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors.



Автор: Brian R.Walker, Nicki R.Colledge
Название: Davidson`s Principles and Practice of Medicine. 22 ed. International Edition.
ISBN: 0702050474 ISBN-13(EAN): 9780702050473
Издательство: Elsevier Science
Рейтинг:
Цена: 14010.00 T
Наличие на складе: Есть
Описание: More than two million medical students, doctors and other health professionals from around the globe have owned a copy of Davidson's Principles and Practice of Medicine since it was first published. Today's readers rely on this beautifully illustrated text to provide up-to-date detail of contemporary medical practice, presented in a style that is concise and yet easy to read. Davidson's provides the factual knowledge required to practise medicine, explaining it in the context of underlying principles, basic science and research evidence, and shows how to apply this knowledge to the management of patients who present with problems rather than specific diseases. The book has won numerous prizes including being highly commended in the British Medical Association book awards. Davidson's global perspective is enhanced by the input of an international team of authors and a distinguished International Advisory Board from 17 countries. Building on the foundations laid down by its original editor, Davidson's remains one of the world's leading and most respected textbooks of medicine.

Автор: Nelson David L.
Название: Lehninger Principles of Biochemistry: International Edition (8th Edition)
ISBN: 1319381499 ISBN-13(EAN): 9781319381493
Издательство: Bloomsbury Academic
Цена: 83410.00 T
Наличие на складе: Есть
Описание: Available for the first time in Achieve, the definitive reference text for biochemistry Lehninger Principles of Biochemistry, 8e helps students focus on the most important aspects of biochemistry- the principles!

Автор: Stuart H. Ralstone et al
Название: Davidson`s Principles and Practice of Medicine IE, 23 Edi.
ISBN: 0702070270 ISBN-13(EAN): 9780702070273
Издательство: Elsevier Science
Рейтинг:
Цена: 38310.00 T
Наличие на складе: Невозможна поставка.
Описание: More than two million medical students, doctors and other health professionals around the globe have owned a copy of Davidson’s Principles and Practice of Medicine since it was first published. Now in its 23rd Edition, this textbook describes the pathophysiology and clinical features of the most frequently encountered conditions in the major specialties of adult medicine and explains how to recognise, investigate, diagnose and manage them. Taking its origins from Sir Stanley Davidson’s much-admired lecture notes, Davidson’s has endured because it keeps pace with how modern medicine is taught and provides a wealth of information in an easy-to-read, concise and beautifully illustrated format. This book will serve readers everywhere as a core text that integrates medical science with clinical medicine, conveying key knowledge and practical advice in a highly accessible and readable format.

Physics: Principles with Applications.- Pearson, 2016

Автор: Giancoli, Douglas C.
Название: Physics: Principles with Applications.- Pearson, 2016
ISBN: 1292057122 ISBN-13(EAN): 9781292057125
Издательство: Pearson Education
Рейтинг:
Цена: 114830.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Elegant, engaging, exacting, and concise, Giancoli's Physics: Principles with Applications, Seventh Edition, helps students view the world through eyes that know physics. Giancoli's text is a trusted classic, known for its elegant writing, clear presentation, and quality of content. Using concrete observations and experiences students can relate to, the text features an approach that reflects how science is actually practiced: it starts with the specifics, then moves to the great generalizations and the more formal aspects of a topic to show students why we believe what we believe.

Written with the goal of giving students a thorough understanding of the basic concepts of physics in all its aspects, the text uses interesting applications to biology, medicine, architecture, and digital technology to show students how useful physics is in their own everyday lives and in their future professions.


Principles of Biomedical Informatics, 2 ed

Автор: Kalet Ira J.
Название: Principles of Biomedical Informatics, 2 ed
ISBN: 0124160190 ISBN-13(EAN): 9780124160194
Издательство: Elsevier Science
Рейтинг:
Цена: 83080.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides a treatment of the deep computational ideas at the foundation of the field. This book includes exercises at the end of each chapter, ideas for student projects, and a number of new topics, such as: tree structured data, interval trees, and time-oriented medical data and their use.

Harrison`s Principles of Internal Medicine, 20 Ed.  Vols 1,2

Автор: Jameson, J. Larry, Hauser, Stephen L.
Название: Harrison`s Principles of Internal Medicine, 20 Ed. Vols 1,2
ISBN: 1259644030 ISBN-13(EAN): 9781259644030
Издательство: McGraw-Hill
Рейтинг:
Цена: 207050.00 T
Наличие на складе: Невозможна поставка.
Описание:

HARRISON'S IS MEDICINE

Introducing the Landmark Twentieth Edition of the Global Icon of Internal Medicine

The definitive guide to internal medicine is more essential than ever with the latest in disease mechanisms, updated clinical trial results and recommended guidelines, state-of-the art radiographic images, therapeutic approaches and specific treatments, hundreds of demonstrative full-color drawings, and practical clinical decision trees and algorithms

Recognized by healthcare professionals worldwide as the leading authority on applied pathophysiology and clinical medicine, Harrison's Principles of Internal Medicine gives you the informational foundation you need to provide the best patient care possible.

Essential for practice and education, the landmark 20th Edition features:

  • Thoroughly revised content--covering the many new breakthroughs and advances in clinical medicine that have occurred since the last edition of Harrison's. Chapters on acute and chronic hepatitis, management of diabetes, immune-based therapies in cancer, multiple sclerosis, cardiovascular disease, HIV, and many more, deliver the very latest information on disease mechanisms, diagnostic options, and the specific treatment guidance you need to provide optimal patient care.
  • State-of-the-art coverage of disease mechanisms: Harrison's focuses on pathophysiology with rigor, and with the goal of linking disease mechanisms to treatments. Improved understanding of how diseases develop and progress not only promotes better decision-making and higher value care, but also makes for fascinating reading and improved retention. Harrison's summarizes important new basic science developments, such as the role of mitochondria in programmed and necrotic cell death, the immune system's role in cancer development and treatment, the impact of telomere shortening in the aging and disease processes, and the role of the microbiome in health and disease. Understanding the role of inflammation in cardiovascular disease, the precise mechanisms of immune deficiency in HIV/AIDS, prions and misfolded proteins in neurodegenerative diseases, and obesity as a predisposition to diabetes are just a few examples of how this edition provides essential pathophysiology information for health professionals.
  • All-new sections covering a wide range of new and emerging areas of vital interest to all healthcare professionals. New sections include: Sex and Gender-based Issues in Medicine; Obesity, Diabetes Mellitus, and Metabolic Syndrome; and Consultative Medicine-- Plus, a new Part covering cutting-edge topics in research and clinical medicine includes great new chapters on the role of Epigenetics in Health and Disease, Behavioral Strategies to Improve Health, Genomics and Infectious Diseases, Emerging Neuro-Therapeutic Technologies, and Telomere Function in Health and Disease, and Network System Medicine.
  • Important and timely new chapters--such as Promoting Good Health, LGBT Health, Systems of Healthcare, Approach to Medical Consultation, Pharmacogenomics, Antimicrobial Resistance, Worldwide Changes in Patterns of Infectious Diseases, Neuromyelitis Optica, and more--offer the very latest, definitive perspectives on must-know topics in medical education and practice.
  • Updated clinical guidelines, expert opinions, and treatment approaches from world-renowned editors and authors contribute to the accuracy and immediacy of the text material and present a clear blueprint for optimizing patient outcomes.
  • End-of-chapter suggested readings reinforce the text material and provide a robust platform for further study and research.

Principles of Pharmacology: The Pathophysiologic Basis of Drug Therapy

Автор: Golan, David E.
Название: Principles of Pharmacology: The Pathophysiologic Basis of Drug Therapy
ISBN: 1496320573 ISBN-13(EAN): 9781496320575
Издательство: Lippincott Williams & Wilkins
Рейтинг:
Цена: 59670.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Highly regarded by both students and instructors, Principles of Pharmacology: The Pathophysiologic Basis of Drug Therapy, 4th Edition, offers an integrated mechanism-based and systems-based approach to contemporary pharmacology and drug development.

Fashion Design Course: Principles, Practice, and Techniques: The Practical Guide for Aspiring Fashion Designers

Автор: Faerm Steven
Название: Fashion Design Course: Principles, Practice, and Techniques: The Practical Guide for Aspiring Fashion Designers
ISBN: 1438011075 ISBN-13(EAN): 9781438011073
Издательство: Ingram
Цена: 22060.00 T
Наличие на складе: Нет в наличии.
Описание: Just as people change, so too does fashion. That s why it s so important to recognize newer teaching methods that will help you keep up with fashion trends and the ever-changing world of style. This latest edition of Fashion Design Course helps aspiring fashion designers learn about:

  • How the digital age impacts education and the design process from research right through to the finished product
  • Customer Profiles: demographics, psychographics, the role of advertising, and more
  • Creating a unique vision with help from ethnographic research, design considerations, iconic films and their impact on fashion design, and developing a fabric story
  • Cultivating your design collection through process and investigation while using Mood Boards, Garment Construction, and more
  • Producing your own collections with individual exercises based on frequently used concepts for building collections including Shipping Reports, Ethnic Backgrounds, 3D/2D, Concept to Runway, Shifts in Fashion, Accessories, and more
  • Strategies and tips that will help you transition from coursework to a career in fashion including tips on resumes, interviewing, portfolio presentation, and more
This updated book reflects the latest information in fashion design and development and is an ideal introduction for students, dressmakers, and anyone interested in the creative side of the fashion industry. Discover the new talent, new avenues of inspiration, and new outcomes that are now possible with a degree in fashion design.
Physics: Principles with Applications

Автор: Giancoli, Douglas C.
Название: Physics: Principles with Applications
ISBN: 1292057556 ISBN-13(EAN): 9781292057552
Издательство: Pearson Education
Рейтинг:
Цена: 123810.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Elegant, engaging, exacting, and concise, Giancoli's Physics: Principles with Applications, Seventh Edition, helps students view the world through eyes that know physics. Giancoli's text is a trusted classic, known for its elegant writing, clear presentation, and quality of content. Using concrete observations and experiences students can relate to, the text features an approach that reflects how science is actually practiced: it starts with the specifics, then moves to the great generalizations and the more formal aspects of a topic to show students why we believe what we believe. Written with the goal of giving students a thorough understanding of the basic concepts of physics in all its aspects, the text uses interesting applications to biology, medicine, architecture, and digital technology to show students how useful physics is in their own everyday lives and in their future professions. This package includes MasteringPhysics (R), an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Interactive, self-paced tutorials provide individualized coaching to help students stay on track. With a wide range of activities available, students can actively learn, understand, and retain even the most difficult concepts. MasteringPhysics should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Mandell, Douglas and Bennett`s Principles and Practice of Infectious Diseases, 2 vol set  -8th edition.

Автор: Bennett, John E. Dolin, Raphael Blaser, Martin J.
Название: Mandell, Douglas and Bennett`s Principles and Practice of Infectious Diseases, 2 vol set -8th edition.
ISBN: 1455748013 ISBN-13(EAN): 9781455748013
Издательство: Elsevier Science
Рейтинг:
Цена: 343870.00 T
Наличие на складе: Поставка под заказ.
Описание:

After thirty five years, Mandell, Douglas, and Bennett's Principles and Practice of Infectious Diseases, 8th Edition is still the reference of choice for comprehensive, global guidance on diagnosing and treating the most challenging infectious diseases. Drs. John E. Bennett and Raphael Dolin along with new editorial team member Dr. Martin Blaser have meticulously updated this latest edition to save you time and to ensure you have the latest clinical and scientific knowledge at your fingertips. With new chapters, expanded and updated coverage, increased worldwide perspectives, and many new contributors, Mandell, Douglas, and Bennett's Principles and Practice of Infectious Diseases, 8th Edition helps you identify and treat whatever infectious disease you see.

""I highly recommend Mandell, Douglas, and Bennett's Principles and Practice of Infectious Diseases, together with the included ExpertConsult, the on-line version of the book that is a searchable source and is available to a variety of platforms. It is updated twice each year and is an excellent solution for health-care professionals to keep informed of the latest knowledge"" Reviewed by Graefes Arch Clin Exp Ophthalmol, March 2015

."."what an in depth textbook should be, a superb and vast, yet highly readable review of its topic."" Reviewed by glycosmedia.com, Mar 2015

""Principles and Practice of Infectious Diseases has many features and formats that make it a comprehensive, current, and clear source of information"" Reviewed by Graefes Arch Clin Exp Ophthalmol, Feb 2015

Principles of Medical Biochemistry.

Автор: Meisenberg, Gerhard (Course Director Medical Biochemistry, Ross University, Dominica, West Indies) Simmons, William H. (Department of Molecular Pharma
Название: Principles of Medical Biochemistry.
ISBN: 0323296165 ISBN-13(EAN): 9780323296168
Издательство: Elsevier Science
Рейтинг:
Цена: 58380.00 T
Наличие на складе: Невозможна поставка.
Описание:

For nearly 30 years, Principles of Medical Biochemistry has integrated medical biochemistry with molecular genetics, cell biology, and genetics to provide complete yet concise coverage that links biochemistry with clinical medicine. The 4th Edition of this award-winning text by Drs. Gerhard Meisenberg and William H. Simmons has been fully updated with new clinical examples, expanded coverage of recent changes in the field, and many new case studies online. A highly visual format helps readers retain complex information, and USMLE-style questions (in print and online) assist with exam preparation.

  • Just the right amount of detail on biochemistry, cell biology, and genetics - in one easy-to-digest textbook.
  • Full-color illustrations and tables throughout help students master challenging concepts more easily.
  • Online case studies serve as a self-assessment and review tool before exams.
  • Glossary of technical terms, both in print and online.
  • Clinical Boxes and Clinical Content demonstrate the integration of basic sciences and clinical applications, helping readers make connections between the two. New clinical examples have been added throughout the text.
  • Student Consult eBook version included with purchase. This enhanced eBook experience includes access -- on a variety of devices -- to the complete text, images, and references from the book.

Graber, Lee W. Orthodontics: Current Principles and Techniques.  6 Ed. Elsevier Science, 2016 ISBN 9780323378321  Грабер Ли: Ортодонтии. Современные принципы и методы. 6 изд.

Автор: Graber, Lee W. Vanarsdall, Robert L.
Название: Graber, Lee W. Orthodontics: Current Principles and Techniques. 6 Ed. Elsevier Science, 2016 ISBN 9780323378321 Грабер Ли: Ортодонтии. Современные принципы и методы. 6 изд.
ISBN: 0323378323 ISBN-13(EAN): 9780323378321
Издательство: Elsevier Science
Рейтинг:
Цена: 262320.00 T
Наличие на складе: Невозможна поставка.
Описание: Revison of: Orthodontics / Thomas M. Graber, Brainerd F. Swain. 1985.


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