Pocket Guide To Apa Style, Perrin

Автор: Kohl John R.
Название: The Global English Style Guide: Writing Clear, Translatable Documentation for a Global Market (Hardcover edition)
ISBN: 1642955922 ISBN-13(EAN): 9781642955927
Издательство: Неизвестно
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Цена: 102930.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Global English Style Guide illustrates how much you can do to make written texts more suitable for a global audience. Accompanied by an abundance of clearly explained examples, the Global English guidelines show you how to write documentation that is optimized for non-native speakers of English, translators, and even machine-translation software, as well as for native speakers of English. You'll find dozens of guidelines that you won't find in any other source, along with thorough explanations of why each guideline is useful. Author John Kohl also includes revision strategies, as well as caveats that will help you avoid applying guidelines incorrectly.

Focusing primarily on sentence-level stylistic issues, problematic grammatical constructions, and terminology issues, this book addresses the following topics: ways to simplify your writing style and make it consistent; ambiguities that most writers and editors are not aware of, and how to eliminate those ambiguities; how to make your sentence structure more explicit so that your sentences are easier for native and non-native speakers to read and understand; punctuation and capitalization guidelines that improve readability and make translation more efficient; and how language technologies such as controlled-authoring software can facilitate the adoption of Global English as a corporate standard.

This text is intended for anyone who uses written English to communicate technical information to a global audience. Technical writers, technical editors, science writers, and training instructors are just a few of the professions for which this book is essential reading. Even if producing technical information is not your primary job function, the Global English guidelines can help you communicate more effectively with colleagues around the world.

Название: Health communication research measures
ISBN: 1433129035 ISBN-13(EAN): 9781433129032
Издательство: Peter Lang
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Цена: 172440.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. While the focus is on quantitative measures, the editors argue that these measures are centrally important to the study of health communication. The chapters emphasize constructs, scales, and up-to-date reports and evidence about key social science constructs and ways of measuring them, whether your interest is in patient-provider dyadic communication, uncertainty management, self-efficacy, disclosure, social norms, social support, risk perception, health care team performance, message design and effects, health and numerical literacy, communication satisfaction, social influence and persuasion, stigma, health campaigns, reactance, or other topics. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals.

Название: Health communication research measures
ISBN: 1433129027 ISBN-13(EAN): 9781433129025
Издательство: Peter Lang
Рейтинг:
Цена: 44750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. While the focus is on quantitative measures, the editors argue that these measures are centrally important to the study of health communication. The chapters emphasize constructs, scales, and up-to-date reports and evidence about key social science constructs and ways of measuring them, whether your interest is in patient-provider dyadic communication, uncertainty management, self-efficacy, disclosure, social norms, social support, risk perception, health care team performance, message design and effects, health and numerical literacy, communication satisfaction, social influence and persuasion, stigma, health campaigns, reactance, or other topics. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals.

Автор: Lipson Charles
Название: Cite Right, Second Edition: A Quick Guide to Citation Styles--MLA, APA, Chicago, the Sciences, Professions, and More
ISBN: 0226484645 ISBN-13(EAN): 9780226484648
Издательство: Chicago University Press
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Цена: 14080.00 T
Наличие на складе: Поставка под заказ.
Описание: Thousands of students have turned to veteran teacher Charles Lipson for no-nonsense advice on how to cite sources properly--and avoid plagiarism--when writing their research papers. This new edition of "Cite Right," the popular overview of all major systems of citation, has been updated to reflect the most current versions of Chicago, MLA, APA, and other styles, and to discuss citation methods in the rapidly changing context of the Internet, digital publishing, and e-books. Best of all, it's very easy to use.
Lipson first explains why it is so important to use citations--and to present them accurately--in research writing. He then outlines the main citation styles students and researchers are likely to encounter in their academic work: Chicago; MLA; APA; AAA (anthropology and ethnography); CSE (biological sciences); AMA (medical sciences); ACS (chemistry); physics, astrophysics, and astronomy;" "and mathematics, computer science, and engineering. New sections have been added on IEEE and ASCE styles, often used in engineering. Each style is presented simply and clearly with examples drawn from a wide range of source types crossing all disciplines, from the arts and humanities to the sciences and medicine. The second edition has also been updated to include a discussion of the merits and pitfalls of citation software, as well as new examples showing proper citation style for video blogs, instant messages, social networking sites, and other forms of digital media.
Based on deep experience in the academic trenches, " ""this thoroughly revised edition is intended to appeal to anyone--student, professional, or academic--who needs an efficient, authoritative guide for citing sources across a wide range of disciplines."" "

Автор: Mattson, Marifran Lam, Chervin
Название: Health advocacy
ISBN: 1433124238 ISBN-13(EAN): 9781433124235
Издательство: Peter Lang
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Цена: 97710.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There is growing emphasis in Health Communication on the study of communication processes that aim to change systems, policies, beliefs, attitudes, and/or behaviors for the betterment of the health of individuals and communities. Engagement on behalf of individual and community health is the basis of health advocacy - the attempted effort to change health policies so that better health outcomes may result.
This book explores the processes and strategies involved in creating a health advocacy campaign to guide current and aspiring health advocates to successfully advocate for policy change.
The Health Communication Advocacy Model is provided as a framework for exploring these issues. The model emphasizes the message design process, particularly in the tailoring of messages to address the needs of target audiences. However, consideration of important health advocacy concepts also is provided, including how to organize an advocacy team, approaches to formative research, research-based strategies for crafting effective health advocacy messages, and recommendations for what to do when an advocacy campaign is ending. This framework is designed for users to execute an advocacy effort for any health issue – from obesity, to cancer and smoking - in an efficient and effective manner.
Ultimately, readers will learn how to lead a successful advocacy campaign and accomplish their desired advocacy goals.