The Internet as a Technology-Based Ecosystem: A New Approach to the Analysis of Business, Markets and Industries, Walton Nigel
Автор: Nigel Walton Название: The Internet as a Technology-Based Ecosystem ISBN: 1137600764 ISBN-13(EAN): 9781137600769 Издательство: Springer Рейтинг: Цена: 51230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Internet as a Technology-Based Eco-System offers a range of alternative models and analytical frameworks for the analysis of internet-based technology companies in the twenty-first century, creating a valuable tool for students and academics undertaking research in strategy, technology and electronic engineering.
Автор: Marti Tirinnanzi Название: How Bitcoin and Blockchain Are Changing the World – and Your Economic Life ISBN: 1547416513 ISBN-13(EAN): 9781547416516 Издательство: Walter de Gruyter Рейтинг: Цена: 37130.00 T Наличие на складе: Невозможна поставка. Описание: This series aims to increase dialogue between and within the private and public sectors on the leading environmental, social, and governance issues of our time. Exploring and testing the very purpose of corporations and governments, the series features practical solutions to complex challenges.
Автор: Andrew Kam Jia Yi, Tham Siew Yean Название: E-commerce for Malaysian SMEs in Selected Services: Barriers and Benefits ISBN: 9814881384 ISBN-13(EAN): 9789814881388 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 7390.00 T Наличие на складе: Невозможна поставка. Описание: Findings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor in the adoption of e-commerce.
Автор: Sergio Jesus Teixeira, Joao Matos Ferreira Название: Multilevel Approach to Competitiveness in the Global Tourism Industry ISBN: 1799803651 ISBN-13(EAN): 9781799803652 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 201430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Companies compete to gain public notoriety every day and use creativity and innovation to get ahead of their competition. In oversaturated industries, such as the tourism sector, smart strategies and global network capabilities must be adopted and improved in order to increase competitiveness.
Multilevel Approach to Competitiveness in the Global Tourism Industry contains crucial reference material that discusses new intelligent practices to increase business competitiveness in the tourism sector. Featuring research on topics such as networking, artificial intelligence, and regional competitiveness, this book is ideally designed for program directors, event coordinators, tour developers, hotel managers, restaurateurs, travel agents, policymakers, academics, researchers, advanced students, entrepreneurs, government officials, and professionals in the tourism and hospitality industry.
Автор: Sergio Jesus Teixeira, Joao Matos Ferreira Название: Multilevel Approach to Competitiveness in the Global Tourism Industry ISBN: 179980366X ISBN-13(EAN): 9781799803669 Издательство: Mare Nostrum (Eurospan) Цена: 163550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Presents reference material that discusses new intelligent practices to increase business competitiveness in the tourism sector. The book features research on a wide range of topics, including networking, artificial intelligence, and regional competitiveness.
Автор: Jonathan A. Batten, Shaen Corbet, Brian M. Lucey Название: Cryptocurrency and Blockchain Technology ISBN: 3110659433 ISBN-13(EAN): 9783110659436 Издательство: Walter de Gruyter Рейтинг: Цена: 96690.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This handbook will provide a comprehensive treatment of the gamut of issues and challenges that exist through the development of both cryptocurrencies and blockchain technology. This will not be confined to simply the investment potential within these new technological areas. We will examine the challenges in the regulatory, legal, taxation, accounting, modelling, ethical, macroeconomic impact and internationalization issues. This handbook will serve as a mechanism to disseminate research at the forefront of this developing field for those in the areas of economics, law, accounting, taxation and portfolio management. Research on cryptocurrencies and blockchain technology has identified issues such as pricing abnormalities and bubble-like behavior indicating that these new assets are highly speculative in nature, a growing number of legal abnormalities such as the hacking of exchanges and broad theft of investor assets and a growing number of significant regulatory issues. It is paramount that we investigate each of these issues in great detail to help determine whether cryptocurrencies and blockchain technology merits consideration as a sustainable alternative investment asset. The intent of the editors of the Batten, Corbet & Lucey Handbook of Alternative Investments: Cryptocurrencies and Blockchain Technology is to provide a vehicle for the dissemination of ideas and results at the forefront of this rapidly developing area, open to value added research output from around the world. Table of Content: Chapter 1 Overview of Cryptos Chapter 2 Blockchain and technology Chapter 3 Meta-Analysis Chapter 4 Financial Characteristics Chapter 5 Bitcoin and the US tech stocks Chapter 6 Cryptocurrency Microstructure Chapter 7 Wild west of ICOs Chapter 8 Ethical and legal Chapter 9 Environmental Chapter 10 Conclusion
Автор: Tham Siew Yean, Andrew Kam Jia Yi Название: E-commerce for Malaysian SMEs in Selected Services: Barriers and Benefits ISBN: 9814881392 ISBN-13(EAN): 9789814881395 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 7390.00 T Наличие на складе: Невозможна поставка. Описание: Findings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor in the adoption of e-commerce.
Автор: David L. Anderson Название: Marketing with Web 2.0: Social Networking and Viral Marketing ISBN: 1609275071 ISBN-13(EAN): 9781609275075 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 90550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Introduces social media marketing to advanced college and first year MBA students. The primary focus is to supplement and enhance the current marketing and technology curricula by applying standard marketing theory to the new online space. The text is positioned to build upon students` familiarity with basic marketing approaches and their experience with social networking and viral marketing.
Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Автор: Wilson John P. Название: Internet Marketing Bible: An Integrated Approach to Online Marketing. ISBN: 180172475X ISBN-13(EAN): 9781801724753 Издательство: Неизвестно Рейтинг: Цена: 16530.00 T Наличие на складе: Нет в наличии. Описание: Are you struggling to reach new clients, customers, or social media followers?Frustrated with Facebook ads not producing good results?Paying thousands of dollars to social media managers and SEOs and still only minimal conversions?
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Автор: Cleff Thomas Название: Applied Statistics and Multivariate Data Analysis for Business and Economics: A Modern Approach Using Spss, Stata, and Excel ISBN: 3030177696 ISBN-13(EAN): 9783030177690 Издательство: Springer Рейтинг: Цена: 60550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This textbook will familiarize students in economics and business, as well as practitioners, with the basic principles, techniques, and applications of applied statistics, statistical testing, and multivariate data analysis.
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