Alien Thinking, Bouquet, Cyril,Barsoux, Jean-Louis,Wade, Michael

Автор: Bouquet Cyril, Barsoux Jean-Louis, Wade Michael
Название: Alien Thinking: The Unconventional Path to Breakthrough Ideas
ISBN: 1541750918 ISBN-13(EAN): 9781541750913
Издательство: Little Brown
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Цена: 28600.00 T
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Описание: From three top innovation experts at IMD Business School comes a smart new model for innovative thinking and problem solving.
How do people come up with truly original ideas? For the past decade, the authors of this book have studied individuals who have made leaps of creativity-inventors, scientists, doctors, entrepreneurs and artists-and concluded that there are five patterns of thinking that distinguish them from the rest of us.
These five patterns-Attention, Levitation, Imagination, Experimentation and Navigation-lead to a fresh and flexible approach to problem-solving. Alien thinkers know how to free the imagination so it can detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And, they have learned how to change their prototype ideas in systematic ways to reflect feedback and the constraints of reality.
Through surprising and compelling stories, the authors show how readers can adopt their five patterns of thinking and use it to develop world-changing ideas. From the WHO's first major breakthrough in treating the Ebola virus, to the balloonist Betrand Piccard's first circumnavigation of the Earth without using fuel, and a British inventor's device that creates electrical power from human footsteps, ALIEN Thinking can help any of us find innovative solutions to the most difficult problems.

Автор: Bouquet, Cyril,Barsoux, Jean-Louis,Wade, Michael
Название: Alien Thinking
ISBN: 0241481988 ISBN-13(EAN): 9780241481981
Издательство: Random House - Penguin
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Цена: 13190.00 T
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How do you come up with ideas that change the world?
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This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs.

Distilling over a decade of research into a fascinating journey through history, science and business, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; Attention, Levitation, Imagination, Experimentation and Navigation. But, crucially, they show how utilising this model will help you solve any complex problem and come up with ground-breaking ideas of your own.



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'Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it' Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly

'A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better' Jake Knaap, New York Times-bestselling author of Sprint

Автор: Lofficier Jean-Marc, Lafuente David, Bouquet Cyril
Название: The Lunatic Legion
ISBN: 1612278736 ISBN-13(EAN): 9781612278735
Издательство: Неизвестно
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Цена: 13430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Discover the origins of the Legion and its first adventure in two stories by writer Jean-Marc Lofficier, French artist Cyril Bouquet and Spanish-born artist David Lafuente, known for his work on Ultimate Comics: Spider-Man and The Adventures of Archer & Armstrong.