Are you and your organization equipped to succeed in the new Amazon economy?
Written by Amazon experts Kiri Masters and Mark Power, Amazon For CMOs is the ultimate strategic resource for senior marketing and retail executives navigating the Amazon imperative.
Amazon has now become a priority for most companies but many brands are late to the party, scrambling to create sustainable long term strategies for success. The challenge is that Amazon is highly complex, proving difficult for CMOs & senior executives to navigate. It's no longer just an online retail marketplace, it is also a formidable marketing platform and its growing set of properties, content, and innovations are becoming embedded across modern culture and society.
This groundbreaking book will help you understand how Amazon is changing not only how products are distributed to customers, but how Amazon in now evolving into a full funnel closed loop marketing platform. To succeed on Amazon now requires an integrated approach that involves paid search, SEO, organic content, display, video, voice and new emerging channels and media opportunities. It is pushing marketing functions to get up to speed quickly and adopt data-driven approaches that would make a C-level executive's head swim.
Amazon increasingly overlaps with business functions that were previously handled as separate and distinct like sales, fulfillment, finance, customer service, and technology. These changes in the status quo require CMOs to better understand how Amazon works from the inside out, and how Amazon can help them achieve their objectives.
You will gain deep insights based on the hard-won experience of the Authors over their years leading Amazon initiatives for hundreds of consumer brands. To acquire current intelligence from the field, Mark and Kiri interviewed Chief Marketing Officers, senior media and ecommerce professionals from companies including Mondolez, Mitsubishi, Samsonite, Sony, Outward Hound, Nature's Plus, Charles & Colvard amongst others.
Readers will learn: - How Chief Marketing Officers within leading corporations and startups alike are leveraging Amazon not only as a distribution channel, but as a marketing channel. - What Amazon's leadership principles and decision-making frameworks can tell us about their future strategies and how brands can succeed on Amazon by adopting these. - How CMO's are making Amazon strategy decisions based on data. - How organizations need to evolve internally from both structural and cultural perspectives to be able to succeed on Amazon. - How the only failing Amazon strategy is to NOT have a strategy.
Автор: Paramore Kiri Название: Religion and Orientalism in Asian Studies ISBN: 1350066524 ISBN-13(EAN): 9781350066526 Издательство: Bloomsbury Academic Рейтинг: Цена: 36950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Religion and Orientalism in Asian Studies analyses the role of religion in past and present understandings of Asia. Religion, and the history of its study in the modern academy, has exercised massive influence over Asian Studies fields in the past century. Asian Studies has in turn affected, and is increasingly shaping, the study of religion. Religion and Orientalism in Asian Studies looks into this symbiotic relationship - both in current practice, and in the modern histories of both Orientalism and Area Studies.
Each chapter of the book deals with one regional sub-discipline in Asian Studies, covering Chinese Studies, Japanese Studies, Korean Studies, South Asian Studies, Southeast Asian Studies, and Central Eurasian Studies. The chapters are integrated by shared themes that run through the past and present practice of Asian Studies, covering the role of state actors in originating Area Studies, the role of local scholarship in defining and developing it, the interaction between humanities and social science approaches, debates over the dominance of Western and/or modern categories and frameworks, the interaction of past and present and the role of religious actors and religious sensibilities in shaping Asian Studies.
Автор: Vajra Maha, Lacouline Simon Название: Kuji-Kiri Et Majutsu: Art Sacre Du Mage D?orient ISBN: 0981061389 ISBN-13(EAN): 9780981061382 Издательство: Неизвестно Цена: 34430.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Vajra Maha Название: Kuji-Kiri and Majutsu: Sacred Art of the Oriental Mage ISBN: 1926659295 ISBN-13(EAN): 9781926659299 Издательство: Неизвестно Цена: 22930.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Westby Kiri Название: Fortune Favors the Brave: An Extraordinary Memoir ISBN: 1642933430 ISBN-13(EAN): 9781642933437 Издательство: Неизвестно Рейтинг: Цена: 24830.00 T Наличие на складе: Невозможна поставка. Описание: From inside an interrogation session with the Chinese Secret Police, an American activist recounts her path into global human rights work.
Автор: Walden, Kiri Bloom Название: Entertaining the troops ISBN: 1784423513 ISBN-13(EAN): 9781784423513 Издательство: Bloomsbury Рейтинг: Цена: 8900.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: It`s time for monkey business in this fifth outing for Teddington`s wildest family, the Bolds! Hyenas, living as people - whatever next! Granny Imamu starts to stir up mischief with twins Bobby and Betty, encouraging them to get in touch with their beastly side at school. If animals can become people, could it happen the other way around . . .
Автор: Neriko Doerr, Kiri Lee Название: Constructing the Heritage Language Learner: Knowledge, Power and New Subjectivities ISBN: 1614512841 ISBN-13(EAN): 9781614512844 Издательство: Walter de Gruyter Цена: 185890.00 T Наличие на складе: Невозможна поставка. Описание: Though often treated as an objective category, heritage language learner is a social construct contested by researchers, government officials, school administrators, and students themselves. Based on ethnographic fieldwork at a Japanese language school in the US, the book examines the construction of the heritage language learner, viewing the notion as a site of negotiation regarding the legitimate knowledge of language and ways of belonging.
Автор: Callaghan Kiri Название: Alys: The Terra Mirum Chronicles ISBN: 0997891394 ISBN-13(EAN): 9780997891393 Издательство: Неизвестно Цена: 22960.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Kiri Paramore Название: Religion and Orientalism in Asian Studies ISBN: 1474289738 ISBN-13(EAN): 9781474289733 Издательство: Bloomsbury Academic Рейтинг: Цена: 137280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Religion and Orientalism in Asian Studies analyses the role of religion in past and present understandings of Asia. Religion, and the history of its study in the modern academy, has exercised massive influence over Asian Studies fields in the past century. Asian Studies has in turn affected, and is increasingly shaping, the study of religion. Religion and Orientalism in Asian Studies looks into this symbiotic relationship – both in current practice, and in the modern histories of both Orientalism and Area Studies. Each chapter of the book deals with one regional sub-discipline in Asian Studies, covering Chinese Studies, Japanese Studies, Korean Studies, South Asian Studies, Southeast Asian Studies, and Central Eurasian Studies. The chapters are integrated by shared themes that run through the past and present practice of Asian Studies, covering the role of state actors in originating Area Studies, the role of local scholarship in defining and developing it, the interaction between humanities and social science approaches, debates over the dominance of Western and/or modern categories and frameworks, the interaction of past and present and the role of religious actors and religious sensibilities in shaping Asian Studies.
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