The Routledge Handbook of Service Research Insights and Ideas, 

Автор: Philip Kotler
Название: Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
ISBN: 0471268674 ISBN-13(EAN): 9780471268673
Издательство: Wiley
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Цена: 28500.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler`s distinguished forty-year career in the business.

Автор: Alistair Barros; Daniel Oberle
Название: Handbook of Service Description
ISBN: 1489998977 ISBN-13(EAN): 9781489998972
Издательство: Springer
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Цена: 121110.00 T
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Описание: The Handbook of Service Description introduces an in-depth overview of service description efforts. The Handbook of Service Description is the normative scientific reference for the upcoming standardization of the Unified Service Description Language (USDL).

Название: Sage handbook of service-dominant logic
ISBN: 1526402831 ISBN-13(EAN): 9781526402837
Издательство: Sage Publications
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Цена: 163680.00 T
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Описание: The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic.

Автор: Maglio Paul P., Kieliszewski Cheryl A., Spohrer James C.
Название: Handbook of Service Science, Volume II
ISBN: 3319985116 ISBN-13(EAN): 9783319985114
Издательство: Springer
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Цена: 232910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The second volume of this successful handbook represents varied perspectives on the fast-expanding field of Service Science. The novel work collected in these chapters is drawn from both new researchers who have grown-up with Service Science, as well as established researchers who are adapting their frames for the modern service context. The first Handbook of Service Science marked the emergence of Service Science when disciplinary studies of business-to-customer service systems intertwined to meet the needs of a new era of business-to-business and global service ecosystems. Today, the evolving discipline of Service Science involves advanced technologies, such as smartphones, cloud, social platforms, big data analytics, and artificial intelligence. These technologies are reshaping the service landscape, transforming both business models and public policy, ranging from retail and hospitality to transportation and communications. By looking through the eyes of today’s new Service Scientists, it is anticipated that value and grand challenges will emerge from the integration of theories, methods, and techniques brought together in the first volume, but which are now rooted more deeply in service-dominant logic and systems thinking in this second volume.The handbook is divided into four parts: 1) Service Experience--On the Human-centered Nature of Service; 2) Service Systems–On the Nature of Service Interactions; 3) Service Ecosystems–On the Broad Context of Service; 4) Challenges–On Rethinking the Theory and Foundations of Service Science. The chapters add clarity on how to identify, enable, and measure service, thus allowing for new ideas and connections made to physics, design, computer science, and data science and analytics for advancing service innovation and the welfare of society.Handbook of Service Science, Volume II offers a thorough reference suitable for a wide-reaching audience including researchers, practitioners, managers, and students who aspire to learn about or to create a deeper scientific foundation for service design and engineering, service experience and marketing, and service management and innovation.

Автор: Paul P. Maglio; Cheryl A. Kieliszewski; James C. S
Название: Handbook of Service Science, Volume II
ISBN: 3030075028 ISBN-13(EAN): 9783030075026
Издательство: Springer
Рейтинг:
Цена: 214280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The second volume of this successful handbook represents varied perspectives on the fast-expanding field of Service Science. The novel work collected in these chapters is drawn from both new researchers who have grown-up with Service Science, as well as established researchers who are adapting their frames for the modern service context. The first Handbook of Service Science marked the emergence of Service Science when disciplinary studies of business-to-customer service systems intertwined to meet the needs of a new era of business-to-business and global service ecosystems. Today, the evolving discipline of Service Science involves advanced technologies, such as smartphones, cloud, social platforms, big data analytics, and artificial intelligence. These technologies are reshaping the service landscape, transforming both business models and public policy, ranging from retail and hospitality to transportation and communications. By looking through the eyes of today’s new Service Scientists, it is anticipated that value and grand challenges will emerge from the integration of theories, methods, and techniques brought together in the first volume, but which are now rooted more deeply in service-dominant logic and systems thinking in this second volume.The handbook is divided into four parts: 1) Service Experience--On the Human-centered Nature of Service; 2) Service Systems–On the Nature of Service Interactions; 3) Service Ecosystems–On the Broad Context of Service; 4) Challenges–On Rethinking the Theory and Foundations of Service Science. The chapters add clarity on how to identify, enable, and measure service, thus allowing for new ideas and connections made to physics, design, computer science, and data science and analytics for advancing service innovation and the welfare of society.Handbook of Service Science, Volume II offers a thorough reference suitable for a wide-reaching audience including researchers, practitioners, managers, and students who aspire to learn about or to create a deeper scientific foundation for service design and engineering, service experience and marketing, and service management and innovation.

Автор: Evrim Celtek
Название: Handbook of Research on Smart Technology Applications in the Tourism Industry
ISBN: 1799819892 ISBN-13(EAN): 9781799819899
Издательство: Mare Nostrum (Eurospan)
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Цена: 264270.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today's modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism.

The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.

Автор: Mohinder Chand Dhiman, Vinay Chauhan
Название: Handbook of Research on International Travel Agency and Tour Operation Management
ISBN: 152258434X ISBN-13(EAN): 9781522584346
Издательство: Mare Nostrum (Eurospan)
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Цена: 278130.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Changes within the travel industry, such as globalization, consumerism, and advancements in technology, have transformed travel agencies into highly competitive businesses. To remain successful, new business approaches and models must be created in the global tourism and hospitality industry. Travel companies continue to expand their businesses in different countries and seek to collaborate with international entrepreneurs, developing the need for cross-cultural strategies and policies. As travel agencies flourish, identifying these business practices is necessary for these organizations to obtain a competitive management model at the global level. The Handbook of Research on International Travel Agency and Tour Operation Management gathers the latest methodologies, tools, models, and theories regarding tourism development and sustainability into one comprehensive reference source in order to promote, manage, and maximize the profitability potential of travel agencies and tour operation services. Featuring research on topics such as e-marketing, medical tourism, and online travel, this book provides travel agents, managers, industry professionals, researchers, academics, and students with the necessary resources to effectively develop and implement organizational strategies and models.

Автор: Henk Akkermans
Название: Service Operations Dynamics
ISBN: 3319720163 ISBN-13(EAN): 9783319720166
Издательство: Springer
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Цена: 46570.00 T
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Описание: This innovative book presents an up-to-date account of service operations, spanning topics such as IT-enabled services, service supply chain and volatility of demand and supply.

Автор: Schroeder Jonathan
Название: From Chinese Brand Culture to Global Brands
ISBN: 1137276347 ISBN-13(EAN): 9781137276346
Издательство: Springer
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Цена: 55890.00 T
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Описание: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China`s greatest brands are poised for global dominance.

Автор: Karl Schmedders
Название: Handbook of Computational Economics,3
ISBN: 0444529802 ISBN-13(EAN): 9780444529800
Издательство: Elsevier Science
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Цена: 116780.00 T
Наличие на складе: Поставка под заказ.
Описание: With computational power increasing in hardware and algorithms, many economists are closing the gap between economic practice and the frontiers of computational mathematics. This book summarizes advances in economic thought, revealing some of the potential offered by modern computational methods.

Автор: Fishkin Rand, H?genhaven Thomas
Название: Inbound Marketing and Seo: Insights from the Moz Blog
ISBN: 1118551559 ISBN-13(EAN): 9781118551554
Издательство: Wiley
Рейтинг:
Цена: 21110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels.

Автор: Maclaran Pauline
Название: Sage Handbook of Marketing Theory
ISBN: 1446270513 ISBN-13(EAN): 9781446270516
Издательство: Sage Publications
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Цена: 42240.00 T
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Описание: Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.