Mother Jones and Her Army of Mill Children, Winter Jonah

Автор: Lehrer Jonah
Название: Proust Was a Neuroscientist
ISBN: 0547085907 ISBN-13(EAN): 9780547085906
Издательство: HarperCollins USA
Цена: 19610.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this technology-driven age, it’s tempting to believe that science can solve every mystery. After all, science has cured countless diseases and even sent humans into space. But as Jonah Lehrer argues in this sparkling debut, science is not the only path to knowledge. In fact, when it comes to understanding the brain, art got there first.
Taking a group of artists — a painter, a poet, a chef, a composer, and a handful of novelists — Lehrer shows how each one discovered an essential truth about the mind that science is only now rediscovering. We learn, for example, how Proust first revealed the fallibility of memory; how George Eliot discovered the brain’s malleability; how the French chef Escoffier discovered umami (the fifth taste); how Cézanne worked out the subtleties of vision; and how Gertrude Stein exposed the deep structure of language — a full half-century before the work of Noam Chomsky and other linguists. It’s the ultimate tale of art trumping science.
More broadly, Lehrer shows that there’s a cost to reducing everything to atoms and acronyms and genes. Measurement is not the same as understanding, and art knows this better than science does. An ingenious blend of biography, criticism, and first-rate science writing, Proust Was a Neuroscientist urges science and art to listen more closely to each other, for willing minds can combine the best of both, to brilliant effect.

Автор: Berger Jonah
Название: Contagious: Why Things Catch on
ISBN: 1451686587 ISBN-13(EAN): 9781451686586
Издательство: Simon & Schuster
Цена: 13790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The New York Times bestseller that explains why certain products and ideas become popular.

"Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness

What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.

Contagious provides specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Автор: Winter Jonah
Название: JFK
ISBN: 0061768073 ISBN-13(EAN): 9780061768071
Издательство: HarperCollins USA
Цена: 12530.00 T
Наличие на складе: Нет в наличии.
Описание:

The New York Times bestselling team that brought readers Barack in 2008 presents this picture book biography of John F. Kennedy, the 35th president of the United States of America. JFK tells how a little boy grew up to be president in a story about hope and courage and the power of words. It details JFK's childhood as well as his presidency and includes the Cuban missile crisis, the civil rights movement, the Camelot years, and a firsthand account of his assassination. This nonfiction picture book is an excellent choice to share during homeschooling, in particular for children ages 4 to 6. It's a fun way to learn to read and as a supplement for activity books for children.

JFK's is a story that has been told by many voices. Acclaimed picture book biographer Jonah Winter offers his own voice and memories about JFK and his significance in this heartfelt personal profile, illustrated in vibrant detail by award-winning artist AG Ford.

Автор: Winter, Jonah ; Ford, Ag
Название: Barack
ISBN: 0061703966 ISBN-13(EAN): 9780061703966
Издательство: HarperCollins USA
Рейтинг:
Цена: 6260.00 T
Наличие на складе: Нет в наличии.

Автор: Winter, Jonah
Название: Snow Man
ISBN: 1665932392 ISBN-13(EAN): 9781665932394
Издательство: Simon & Schuster
Рейтинг:
Цена: 14550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Berger, Jonah
Название: Invisible Influence
ISBN: 1476759731 ISBN-13(EAN): 9781476759739
Издательство: Simon & Schuster
Цена: 13030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat--in his latest New York Times bestseller that is a "rare business book that's both informative and enough fun to take to the beach" (Fortune.com).
If you're like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.
Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn't just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom.
By understanding how social influence works, we can decide when to resist and when to embrace it--and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger "is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action" (Publishers Weekly).

Автор: Winter Jonah
Название: Thurgood
ISBN: 1524765341 ISBN-13(EAN): 9781524765347
Издательство: Random House (USA)
Рейтинг:
Цена: 12870.00 T
Наличие на складе: Невозможна поставка.
Описание: Thurgood Marshall--the first black justice on the Supreme Court and a giant of the civil rights movement--jumps to life in this inspiring picture-book biography from an award-winning author and six-time Coretta Scott King, four-time Caldecott Honor-winning illustrator.

Thurgood Marshall was a born lawyer--the loudest talker, funniest joke teller, and best arguer from the time he was a kid growing up in Baltimore in the early 1900s. He would go on to become the star of his high school and college debate teams, a stellar law student at Howard University, and, as a lawyer, a one-man weapon against the discriminatory laws against black Americans. After only two years at the NAACP, he was their top lawyer and had earned himself the nickname Mr. Civil Rights. He argued--and won--cases before the Supreme Court, including one of the most important cases in American history: Brown v Board of Education. And he became the first black U.S. Supreme Court Justice in history.

Like its subject, here is a biography that crackles with energy and intensity--a great introduction to a great man.

A Washington Post Best Book of the Year
A Bank Street Best Book of the Year
A Booklist Youth Editor's Choice Selection
A Center for the Study of Multicultural Children's Literature's Best Book

Автор: Winter, Jonah
Название: Here comes the garbage barge!
ISBN: 0375852182 ISBN-13(EAN): 9780375852183
Издательство: Random House (USA)
Рейтинг:
Цена: 11030.00 T
Наличие на складе: Невозможна поставка.
Описание: In Christine Caine`s Undaunted: Student Edition, her dramatic life story shows teens how God rescued her from a life of being unnamed, unwanted, and unqualified so that she could rescue others. Caine looks to awaken the reader to how God works in us in order to work through us. Her call-to-action: Be the love. Bring the hope. Be the change.

Автор: Jonah Winter; illustrated by Keith Mallett
Название: How Jelly Roll Morton Invented Ja
ISBN: 1250865204 ISBN-13(EAN): 9781250865205
Издательство: Macmillan USA/Holtzbrink(MPS)
Рейтинг:
Цена: 5510.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An original, jazz-infused picture-book spin on the life of famed musician Jelly Roll Morton from the acclaimed author Jonah Winter and newcomer Keith Mallett.

Автор: Winter Jonah
Название: Elvis Is King!
ISBN: 039955470X ISBN-13(EAN): 9780399554704
Издательство: Random House (USA)
Рейтинг:
Цена: 11640.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Elvis Presley--the King of Rock 'n' Roll, still beloved by millions of Americans--comes to vibrant, gyrating life in this extraordinary picture-book biography from an award-winning author and the winner of a New York Times Best Illustrated Book Award.

Here's the perfect book for anyone who wants to introduce rock 'n' roll and its king to the child in their lives. In single- page "chapters" with titles like "The First Cheeseburger Ever Eaten by Elvis" and "Shazam A Blond Boy Turns into a Black-Haired Teenager," readers can follow key moments in Presley's life, from his birth on the wrong side of the railroad tracks in the Deep South, to playing his first guitar in grade school, to being so nervous during a performance as a teenager that he starts shaking . . . and changes the world

Jonah Winter and Red Nose Studio have created a tour-de-force that captures a boy's loneliness and longing, along with the energy and excitement, passion, and raw talent that was Elvis Presley.

"Readers will want to pore over this thoroughly engaging volume." -- Kirkus Reviews, starred review

Автор: Winter Jonah
Название: Thurgood
ISBN: 1524765333 ISBN-13(EAN): 9781524765330
Издательство: Random House (USA)
Рейтинг:
Цена: 11030.00 T
Наличие на складе: Невозможна поставка.
Описание: Thurgood Marshall--the first black justice on the Supreme Court and a giant of the civil rights movement--jumps to life in this inspiring picture-book biography from an award-winning author and six-time Coretta Scott King, four-time Caldecott Honor-winning illustrator.

Thurgood Marshall was a born lawyer--the loudest talker, funniest joke teller, and best arguer from the time he was a kid growing up in Baltimore in the early 1900s. He would go on to become the star of his high school and college debate teams, a stellar law student at Howard University, and, as a lawyer, a one-man weapon against the discriminatory laws against black Americans. After only two years at the NAACP, he was their top lawyer and had earned himself the nickname Mr. Civil Rights. He argued--and won--cases before the Supreme Court, including one of the most important cases in American history: Brown v Board of Education. And he became the first black U.S. Supreme Court Justice in history.

Like its subject, here is a biography that crackles with energy and intensity--a great introduction to a great man.

A Washington Post Best Book of the Year
A Bank Street Best Book of the Year
A Booklist Youth Editor's Choice Selection
A Center for the Study of Multicultural Children's Literature's Best Book

Автор: Winter, Jonah
Название: Welcome To Bobville
ISBN: 0593122720 ISBN-13(EAN): 9780593122723
Издательство: Random House (USA)
Рейтинг:
Цена: 11030.00 T
Наличие на складе: Нет в наличии.
Описание: Here's a timely, hilarious picture book, with Seussian appeal In Bobville, everyone is named...yup, Bob...and everything is exactly the same--until one Bob decides he'd like to be a Bruce.

Welcome to Bobville, home to people only named Bob In Bobville, the Bobs eat the same food, wear the same clothes, watch the same movies, and have the same hobbies. They agree on everything-- ESPECIALLY that they don't like anyone who isn't named Bob. The Bobs go about their Bob ways, until one day, to the surprise of the entire city, one resident decides he wants to do things a little differently, and live as Bruce. In response, the Bobs build a wall to keep Bruce, and anyone else who dares to be different, out of the city. But Bruce doesn't mind-- it turns out the diverse world outside of Bobville is actually very beautiful. In this timely picture book, bestselling author Jonah Winter and acclaimed illustrator Bob Staake explore how exclusion and walls breed intolerance, and how being different and open-minded enriches our lives and the world.