Advertising Creative - International Student Edition: Strategy, Copy, and Design, Tom Altstiel, Jean Grow, Marcel Jennings

Автор: Veksner, Simon
Название: How to Make It as an Advertising Creative
ISBN: 185669657X ISBN-13(EAN): 9781856696579
Издательство: Laurence King
Рейтинг:
Цена: 18170.00 T
Наличие на складе: Поставка под заказ.
Описание: Intended for those who are considering to become an advertising creative, this book explains the skills that you need to make it as an advertising creative above and beyond the ability to write good adverts, and demonstrates: how to get the best out of the people you work with; how to present your work to clients; and, how to manage your career.

Название: Epica Book 32: Creative Communications
ISBN: 1350065781 ISBN-13(EAN): 9781350065789
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 73920.00 T
Наличие на складе: Невозможна поставка.
Описание:

Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications.

As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents - and anyone fascinated by the world of creative communications.

Автор: Altstiel Tom
Название: Advertising Creative
ISBN: 1506386962 ISBN-13(EAN): 9781506386966
Издательство: Sage Publications
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Цена: 83430.00 T
Наличие на складе: Невозможна поставка.
Описание: Giving the reader the tools they need to communicate more effectively to build memorable brands, the fifth edition addresses some of the key issues impacting our industry today, such as gender equality, diversity in the workplace and business ethics. Marcel Jennings, a new co-author for the new edition, brings a fresh perspective from his background as a copywriter, creative director and from teaching at Virginia Commonwealth University. New to this edition: Updated content for each chapter includes the latest trends in digital technology from AI to VR and continued emphasis on the global marketplace A new focus on Gen Z, as they enter classrooms, and Millennials, as they prepare to enter the job market, connects the content to the next generation of advertising professionals An enhanced Survival Guide offers valuable tips for getting a job, thriving in the position, and standing out in an increasingly competitive industry Unique insights from working professionals in each chapter including all new Pro Tips and inspiring stories from Rising Stars keep readers up-to-date and connected to the advertising world Revised exercises and a What Would You Do? case study at the end of each chapter exercise readers’ problem solving skills and encourage them to think outside the box.

Автор: Hertz, Tony
Название: 7 secrets of creative radio advertising
ISBN: 1908746653 ISBN-13(EAN): 9781908746658
Издательство: Неизвестно
Рейтинг:
Цена: 13720.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Full of wisdom, experiences, examples and stories drawn from the author`s 40 years` beyond-all reason passion for radio advertising, this title includes links to 25 of the best radio spots you`ve ever heard. Whatever your role in the advertising process, it presents the 7 Secrets that actually show you how to make better radio commercials.

Название: Organizing marketing and sales
ISBN: 1787549690 ISBN-13(EAN): 9781787549692
Издательство: Emerald
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Цена: 104340.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

Автор: Blakeman Robyn
Название: Advertising Campaign Design: Just the Essentials
ISBN: 0765625520 ISBN-13(EAN): 9780765625526
Издательство: Taylor&Francis
Рейтинг:
Цена: 193950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The author`s step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again

Название: Epica Book 31
ISBN: 1350024716 ISBN-13(EAN): 9781350024717
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 73920.00 T
Наличие на складе: Нет в наличии.
Описание: Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850 creative projects honoured in the 2017 Epica Awards- including fascinating background stories on all the latest Epica d'Or winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.