Interactive Packaging Design 9781912268535

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Автор: Chong Peng
Название: Interactive Packaging Design
ISBN: 9781912268535
Издательство: Design Media Publishing Ltd
Классификация: ISBN-10: 1912268531
Обложка/Формат: Hardcover
Страницы: 248
Вес: 1.00 кг.
Дата издания: 01.09.2018
Язык: English
Размер: 246 x 175 x 23
Поставляется из: США
Описание: With the continuous development of science and technology, human has stepped into an era of experience economy and interactivity has received more attention. The use of interactivity in packaging design can cause users emotional interaction, thus generating the will to purchase, which is the significance of interactive packaging design. This book introduces whats interactive packaging, its types, functions, generated background, design principles, design factors, how to establish an interactive relationship, and the application of new technology and new materials in interactive packaging design through a combination of text and pictures. Detailed interactive principle analyses are included in a large amount of design cases for readers to understand interactive packaging design and enable them to create user-attractive interactive packaging design works.

Interactive Packaging Design, Chong Peng